Global Marketing Management with Co-op – HBSO CORe

The Global Marketing Management with Co-op – HBSO CORe diploma program is a combination of Sprott Shaws’ relationship with two partners i.e., the Forum for International Trade Training (FITT), and Harvard Business School’s HBSO Credential of Readiness (CORe). This diploma program focuses on the development of business understanding, both domestically and internationally; emphasizing the skills necessary to align processes and resources and to improve communication, productivity and effectiveness.

The students of this program benefit from the partnership with the Forum for International Trade Training (FITT).  FITT focuses on the practical aspects of international business, including logistics, nation-by-nation marketing opportunities, trade finance, market entry strategies and international management techniques. All FITT skills courses meet the standards of international business and trade training as prescribed by the International Association of Trade Training Organizations (IATTO). Successful completion of all eight FITT skills courses provides the student with a FITT Diploma, accredited by IATTO and satisfies the educational requirement for the CITP (Certified International Trade Professional) designation*.

The second partnership is with the Harvard Business School HBSO Credential of Readiness (CORe) which provides business fundamentals for early-career high potentials and aspiring leaders to improve on the job performance. The CORe curriculum includes Business Analytics, Economics for Managers and Financial Accounting. Students will complete the three-course HBSO CORe program during the co-op module of their studies.

This program includes a Co-op placement. This placement enables the student to gain first hand paid experience in the chosen career field while enabling Instructional staff to observe the student in a practice situation. Please note successful completion of the Co-op is required for graduation

*The CITP designation is earned by obtaining the FITT diploma and meeting standards and requirements set by FITT. These requirements are:

  • Complete the educational requirement by achieving the FITT diploma
  • Complete or prove a minimum of one year, full-time, international trade work experience
  • Agree to the Standards of Ethical Conduct
  • Pay the annual dues and maintain the membership in good standing
  • Engage in ongoing professional development

For more information please visit www.fitt.ca or contact info@fitt.ca

Learning Objectives

  • Assess the impact of various economic, legal, cultural,
  • geographical and political systems on domestic and international business
  • Conduct business in compliance with relevant national and international law, legislation, policies, and regulations
  • Apply computer skills and knowledge to support business functions
  • Apply the importing and exporting functions used in business in the context of domestic and international trade
  • Collect, process, and interpret data used to support business
  • Adapt business concepts and processes from diverse populations and using culturally appropriate methods
  • Assess the contribution of individual and team assignments involving diverse memberships
  • Develop international marketing, financial and human resource strategies
  • Apply financial knowledge and skills to the business operations
  • Develop strategies to utilize domestic and foreign government programs, policies, and agencies to facilitate international trade
  • Discuss the business advantages of multilingualism in regards to doing business in a global environment
  • Create visual representations of data that allow you to recognize trends and detect outliers
  • Define and calculate descriptive statistics to summarize data sets concisely
  • Determine an adequate sample size, explain the importance of random sampling, and craft sound survey questions to create representative samples
  • Model scenarios and analyze the impact of market changes by constructing supply and demand curves for individuals and markets
  • Determine a revenue-maximizing pricing strategy using the concept of elasticity
  • Evaluate techniques to learn about or increase demand and measure the tradeoffs and suitable applications of each approach
  • Predict market structure by examining various costs and cost structures

Diploma Program

Total Program Hours:
2210 Hours
Full-Time Program Length:
103 Weeks
(Includes holidays and professional days)
Program content is subject to change.

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

Career Opportunities

Facilities Administrator
Facilities Manager
Project Administrator
Project Manager
Property Manager
Admission Requirements:
  • Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals)
  • Applicants must successfully complete the admissions interview and may be required to do an entrance assessment with a minimum score of 20/40 in the English Assessment and a minimum score of 20/40 in the Math Assessment (with a minimum composite score of 42/80)
Domestic Students:
  • Domestic students that can provide a Canadian transcript showing completion of English 11 or 12 with a passing grade of ‘C’, will be exempt from having to write the English Entrance Assessment
  • Domestic students that can provide a Canadian transcript showing completion of Math 10, 11 or 12 with a passing grade of ‘C’, will be exempt from having to write the Math Entrance Assessment
International Students:
  • International students can meet the English requirement by completing or demonstrating one of the following three options:
    • Sprott Shaw’s English Language Assessment, OR
    • Minimum IELTS Score 5.5 overall or iBT TOEFL Score of 70, OR
    • Completion of an ESL program from one of SSC’s partnered ESL schools
Diploma Requirements:
  • 60% average upon successful completion of all courses, including courses given a complete.
Access to Technology:

This program will be delivered online in both synchronous and asynchronous formats. It is therefore important that you have access to a computer and working environment with the following characteristics:

  • Recommended hardware – Dual-core 2.64 GHz processor with 2 GB RAM
  • Microsoft 7 or Vista operating system
  • High-speed internet connection – cable or ADSL
  • Web camera/High Definition video camera – MS
  • Lifecam series, Logitech C500 or 900 series
  • Headset with microphone
  • MS Office Suite 2007 or 2010 preferred

Instructors are available at all times for scheduled classes and by email (response within 24 hours). Additionally, students can usually access instructors prior to class or just after the class ends.

Graduates of this program will receive a diploma from Sprott Shaw College, as well as a Credential of Readiness from the Harvard Business School HBX.

NOTE: Beyond the Credential of Readiness, Harvard Business School HBSO will not offer course or degree credits or any formal academic credential for the CORe program.

* Global Marketing Management with Co-op – HBSO CORe was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.

Students can expect to complete one to three hours of homework per day.

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

Courses List

This 103 week Diploma program requires the student to complete the following courses.

  • Theory & practice of double-entry bookkeeping
  • Complete the Accounting Cycle to closing (GL, AP, AR, Payroll, Year End)
  • Prepare Financial and Business Reports

  • Utilize most modules of Sage 50 to record business transactions (order entry, inventory, AP, AR and payroll)
  • Produce reports including financial statements

  • MS Office Certification
  • Plan, edit and manage worksheets (formulas/functions)

  • MS Office Certification
  • Enter and maintain a database (filter, sort, create queries)

  • Mandatory schedule of alternating class sessions and work terms
  • Adherence to the program scheduling format is mandatory and is designed to provide the prospective candidate with valuable exposure to language usage in a work setting
  • The alternating classroom sessions allow the student to maximize the lessons taught within the curriculum.

  • Computer basics/file management
  • Goal setting, note-taking, problem-solving, teamwork
  • Overview of policies & procedures
  • Demonstrate the ability to use MS Word and MS PowerPoint

  • Research, prepare and deliver presentations
  • Apply proper use of grammar principles
  • Overview of processes of communication in the workplace
  • Use MS Office PowerPoint

  • Importance of written communication within the
    business environment
  • Memos, email, letters and reports

  • Interview techniques
  • Create a Career Development Marketing Plan
  • Apply aspects of professionalism
  • Identify target markets and employment resources

  • Effective customer service and support
  • Problem-solving theory and applications

  • Analysis of job descriptions
  • Recruitment, orientation and training
  • Regulation and legislation

  • Strategic workplace management
  • Ethics, planning, job design, organization structure

  • Effective problem solving and decision making
  • Leadership and managerial roles and skills

  • Defining negotiation
  • Conflict diagnosis-systems approach
  • Developing negotiation strategies

  • Introduction to the legal system in Canada with a focus on how it affects business operations
  • Structure of the Canadian Legal System
  • Legislation governing consumer transactions
  • Case study approach

  • Differentiate between projects and operating activities
  • Develop project budgets
  • Identify and schedule project resources
  • Describe alternate project management techniques

  • Current marketing terminology
  • Strategic planning
  • Market research, sales, promotion and group dynamics

  • Integrated marketing strategies
  • Organizational planning procedures
  • Case studies

  • Sales presentations
  • Client relationships
  • Professionalism

  • Application of marketing principles in the context of
    social and other digital media
  • Focus on the measurement of Return-On-Investment
    (ROI) of any marketing decisions
  • Common purposes for digital marketing channels
  • Organization presence on social media sites

  • Various digital technologies such as blogs, microblogs,
    social networks, media sharing, email and bookmarking
  • Specific digital technologies used in the marketing process
  • Use of digital technologies for marketing purposes
  • Use of digital technologies within the strategic marketing
    plan of an organization

  • Fundamental components of internet infrastructure
  • Design principles which consider traditional and mobile devices when planning a website
  • Utilize HTML 5 and Cascading Style Sheets (CSS) to develop a web site
  • Register a domain

  • Describe the purpose of Search Engine Optimization (SEO) and Web Analytics
  • Describe five key elements of SEO
  • Describe and implement various web analytic tools
  • Optimize a website design using effective layout techniques and SEO Principles

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

We'd love to connect with you to help you become a Sprott Shaw graduate. Visit a campus, request info or apply today.
Apply Now Book A Tour

Contact a Career Advisor for More Information Today!