The Post-Graduate Diploma in Global Marketing Management with Co-op – HBSO CORe program is an advanced qualification for those already holding a degree. This graduate program focuses on the development of business understanding, both domestically and internationally. Considering the structure of the modern business environment, the program prepares graduates for a wide range of career opportunities in business, industry and government. The importance of enterprising skills and opportunities will be a focal point throughout the program.
The Harvard Business School HBSO Credential of Readiness (CORe) provides business fundamentals for early-career high potentials and aspiring leaders to improve on the job performance. The CORe curriculum includes Business Analytics, Economics for Managers and Financial Accounting.
Graduates of this program will receive a diploma from Sprott Shaw College, as well as a Credential of Readiness from the Harvard Business School HBSO*.
This program includes a Co-op placement. This placement enables the student to gain first hand paid experience in the chosen career field while enabling Instructional staff to observe the student in a practice situation. Please note successful completion of the Co-op is required for graduation.
*NOTE: Beyond the Credential of Readiness, Harvard Business School HBSO will not offer course or degree credits or any formal academic credential for the CORe program.
- Assess the impact of various economic, legal, cultural, geographical and political systems on domestic and international business
- Conduct business in compliance with relevant national and international law, legislation, policies, and regulations
- Apply computer skills and knowledge to support business functions
- Apply the importing and exporting functions used in business in the context of domestic and international trade
- Collect, process, and interpret data used to support business
- Adapt business concepts and processes from diverse populations and using culturally appropriate methods
- Assess the contribution of individual and team assignments involving diverse memberships
- Develop international marketing, financial and human resource strategies
- Apply financial knowledge and skills to the business operations
- Develop strategies to utilize domestic and foreign government programs, policies, and agencies to facilitate international trade
- Discuss the business advantages of multilingualism in regards to doing business in a global environment
- Create visual representations of data that allow you to recognize trends and detect outliers
- Define and calculate descriptive statistics to summarize data sets concisely
- Determine an adequate sample size, explain the importance of random sampling, and craft sound survey questions to create representative samples
- Model scenarios and analyze the impact of market changes by constructing supply and demand curves for individuals and markets
- Determine a revenue-maximizing pricing strategy using the concept of elasticity
- Evaluate techniques to learn about or increase demand and measure the tradeoffs and suitable applications of each approach
- Predict market structure by examining various costs and cost structures