Post-Graduate Diploma – Global Business Management with Practicum

• Theory & practice of double-entry bookkeeping
• Complete the Accounting Cycle to closing (GL, AP, AR, Payroll, Year End)
• Prepare Financial and Business Reports

• Costing systems
• Cost analysis
• Capital budgeting

Feasibility of International Trade

• Conduct thorough research and analysis to determine the viability of a prospective international initiative and its possible components
• Assess organizational readiness for new international trade initiatives
• Conduct cost-benefit analysis for importing and/or exporting potential products and services

International Market Entry Strategies

• Select the most advantageous market entry strategy based on research and analysis of options and potential issues
• Develop an international business plan, including key business strategies with metrics to monitor success
• Develop, implement and monitor an organizational code of ethics/ conduct to support professionalism and organizational decision making in international trade activities

Products and Services for a Global Market

• Consider design options and implement good development and testing processes in order to establish a competitive advantage when developing or adapting products for international target markets
• Develop products for the international market based on customer specifications and regulations to maximize output and minimize costs and risks
• Develop well-defined and/or customized service offerings to maximize the competitive advantage for the organization while addressing target market needs, as well as regulatory, legal and cultural requirements

Global Value Chain

• Prepare and manage all necessary documentation for exporting and importing goods and services
• Determine requirements and make arrangements for efficient and effective transportation of goods in a timely manner, ensuring compliance with regulatory requirements
• Ensure preparation of goods for transportation in a manner that minimizes risk, maintains condition of the goods and complies with regulations

International Sales and Marketing

• Adapt products and services for the specific international market being targeted
• Promote the brand and its identified products and services to create demand in the designated market
• Establish effective sales channels, pricing strategy and sales agreements within legal and regulatory requirements to minimize risks while ensuring benefits to all parties

International Trade Finance

• Describe types of commercial, currency and other financial risks involved in international trade transactions and describe methods available to minimize them
• Negotiate payment method as a part of the terms and conditions of a contract for an international venture
• Describe bonds and types of guarantees and how banks and international financial institutions support international trade finance

• Application of skills and knowledge acquired during the academic component of the program into an analysis of a company or industry.

• 8-week practicum (minimum of 20 hours per week)

• Computer basics/file management
• Goal setting, note-taking, problem-solving, teamwork
• Overview of policies & procedures
• Demonstrate the ability to use MS Word and MS PowerPoint

• Interview techniques
• Create a Career Development Marketing Plan
• Apply aspects of professionalism
• Identify target markets and employment resources

• Introduction to the basic elements of digital marketing, their meaning, use and importance.

• Understand the fundamental components of Internet Infrastructure
• Apply design principles that consider traditional and mobile devices when planning a web site
• Optimize a website design using effective layout techniques and SEO principles

• Learning how to choose the right social media platforms and how to best utilize the features offered by those platforms is the primary focus of this course

• Use blogging effectively as a marketing tool
• Understand how display advertising fits into marketing strategies
• Review techniques to enhance social media marketing to maximize exposure