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Business Administration Sales & Digital Marketing Program with Co-op

Business Administration Sales & Digital Marketing Program with Co-op

The Sprott Shaw College Business Administration Sales & Digital Marketing diploma program equips individuals to work in an exciting and innovative field. Graduates can not only manage the marketing activities for a wide range of businesses and organizations, but can also be employed by advertising, digital and public relations agencies.

Business Administration Sales & Digital Marketing graduates are able to:

  • Develop strategic marketing plans
  • Conduct primary and secondary market research
  • Manage various digital marketing channels such as social media
  • Evaluate return on investment for various marketing media
  • Use Search Engine Optimization and web analytics to improve profitability
  • Devise and execute effective sales presentations and negotiation strategies
  • Perform accounting activities and analyze financial statements
  • Productively use MS Office including Word and Excel
  • Communicate effectively using various communication channels

People planning to work in this competitive field require strong interpersonal, communication and organizational skills. Those who have developed skills in these areas will be better prepared to compete for jobs. With additional experience or training, progression to management positions is possible.

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Career Opportunities

  • Business Development Officer
  • Convention Marketing
  • Digital Marketing Coordinator
  • Entrepreneur
  • International Marketing Consultant
  • Marketing Assistant
  • Marketing Coordinator
  • Promotions Assistant
  • Public Relations Liaison
  • Sales Professional
  • Self Employment
  • Social Media Assistant
  • Social Media Marketing

Diploma Program

Total Program Hours: 1180 Hours
Full-Time Program Length:59 Weeks
(Includes holidays and professional days) Program content is subject to change.

Admission Requirements

Prior to Acceptance: Grade 12 / GED or mature student status (all transcripts must be "true certified copies" or originals). Applicants must successfully complete the admissions interview and entrance assessments (with a minimum composite score of 42). Note: English level assessment will be required for International students (with a minimum score of 20/40 in language).

Diploma Requirements

60% average upon successful completion of all courses, including courses given a complete.

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Program Costs

Learn about our many Financial Options

Students can expect to complete one to three hours of homework per day.


This program was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.

Video

AC112Bookkeeping Fundamentals & Accounting Principles

  • Theory & practice of double-entry bookkeeping
  • Complete the Accounting Cycle to closing (GL, AP, AR, Payroll, Year End)
  • Prepare Financial and Business Reports

AD112MS Office Word

  • MS Office Certification
  • MS Office Word editing, layout, templates, styles and
    sections, mail merge, tables, charts and desktop publishing

AD123MS Office Excel

  • MS Office Certification
  • Plan, edit and manage worksheets (formulas/functions)

COOP25Co-op Work Term (25 weeks) (Comp/Inc)

  • Mandatory schedule of alternating class sessions and work terms
  • Adherence to the program scheduling format is mandatory and is designed to provide the prospective candidate with valuable exposure to language usage in a work setting
  • The alternating classroom sessions allow the student to maximize the lessons taught within the curriculum

GE002Strategies for Student Success (Comp/Inc)

  • Computer basics/file management
  • Goal setting, note-taking, problem solving, team work
  • Overview of policies and procedures
  • Demonstrate ability to use MS Word and MS PowerPoint

GE111Critical Skills in Communication

  • Research, prepare and deliver presentations
  • Apply proper use of grammar principles
  • Overview of processes of communication in the workplace
  • Use MS Office PowerPoint

GE112Business Writing

  • Importance of written communication within the
    business environment
  • Memos, email, letters and reports

GE124Career and Professional Development

  • Interview techniques
  • Create a Career Development Marketing Plan
  • Apply aspects of professionalism
  • Identify target markets and employment resources

GE125Customer Service

  • Effective customer service and support
  • Problem-solving theory and applications

MG121Negotiation and Conflict Management

  • Defining negotiation
  • Conflict diagnosis-systems approach
  • Developing negotiation strategies

MK111Contemporary Marketing

  • Current marketing terminology
  • Strategic planning
  • Market research, sales, promotion and group dynamics

MK112Marketing Research and Planning

  • Integrated marketing strategies
  • Organizational planning procedures
  • Case studies

MK121Sales Strategies

  • Sales presentations
  • Client relationships
  • Professionalism

MK151Strategic Digital Marketing

  • Application of marketing principles in the context of
    social and other digital media
  • Focus on the measurement of Return-On-Investment
    (ROI) of any marketing decisions
  • Common purposes for digital marketing channels
  • Organization presence on social media sites

MK152Digital Marketing Technologies

  • Various digital technologies such as blogs, microblogs,
    social networks, media sharing, email and book marking
  • Specific digital technologies used in the marketing process
  • Use of digital technologies for marketing purposes
  • Use of digital technologies within the strategic marketing
    plan of an organization

MK153Introduction to Web Design

  • Fundamental components of Internet Infrastructure
  • Design principles which consider traditional and mobile devices when planning a web site
  • Utilize HTML 5 and Cascading Style Sheets to develop a web site
  • Register a domain

MK154Search Engine Optimization and Web Analytics

  • Describe the purpose of Search Engine Optimization (SEO) and Web Analytics
  • Describe five key elements of SEO
  • Describe and implement various web analytic tools
  • Optimize a website design using effective layout techniques and SEO Principles