Global Marketing Management with Practicum

Global Marketing Management with Practicum

Global Marketing Management with Practicum
Diploma Program
Total Program Hours:
1700 Hours
Full-Time Program Length:
85 Weeks
Delivery Methods:
  • In-Class Instruction
  • Distance Education / Online
  • Combined Delivery (Both In-Class and Distance)
Includes holidays and professional days.
Program content is subject to change.

Program Overview

Employment growth projections vary considerably between occupations. These variations will depend mainly on the prospects for economic growth in each industrial sector, but will also depend on each industry’s business structure and on the impact technology has on middle management functions in large organizations.

Managers are found throughout all industries and government. There is a great variation not only in the work settings but also in the working conditions among these managerial groups. Managers plan, organize, direct and control the activities of the branch or department for which they are responsible or the business they operate. They also develop and implement policies and systems for their branch or department.

This program includes FITT skills program which focuses on the practical aspects of international business, including logistics, nation-by-nation marketing opportunities, trade finance, market entry strategies and international management techniques. All FITT skills courses meet the standards of international business and trade training as prescribed by the International Association of Trade Training Organizations (IATTO). Successful completion of all eight FITT skills courses provides the student with a FITT Diploma, accredited by IATTO and satisfies the educational requirement for the CITP (Certified International Trade Professional) designation.

The combination of the basic management skills with the international skills of FITT and a 14 week practicum will open many global doors for the student.

Sprott Shaw College has partnered with FITT to offer the FITTskills program. FITT (Forum for International Trade Training) is an international trade training and professional certification body.

FITTskills is a highly practical, hands-on series of courses that focus on the fundamental aspects of international business. Students may register for these courses as part of our Global Marketing Management programs. Upon successful completion of each of the six (6) courses, students can elect to write an exam administered by the Forum for International Trade Training (FITT) in pursuit of an additional FITT Diploma in International Trade, which fulfills the educational requirement of the CITP designation.

The CITP designation is earned by obtaining the FITT diploma and meeting standards and requirements set by FITT. These requirements are:

  • Complete the educational requirement by achieving the FITT diploma;
  • Complete or prove a minimum of one year, full-time, international trade work experience;
  • Agree to the Standards of Ethical Conduct;
  • Pay the annual dues and maintain the membership in good standing; and
  • Engage in ongoing professional development.


For more information please visit www.fitt.ca or contact info@fitt.ca

This program will be delivered online in both synchronous and asynchronous formats. It is therefore important that you have access to a computer and working environment with the following characteristics:

  • Recommended hardware – Dual core 2.64 GHz processor with 2 GB RAM
  • Microsoft 7 operating system or newer
  • High speed internet connection – cable or ADSL
  • Web camera/High Definition video camera – MS Lifecam series, Logitech C500 or 900 series
  • Headset with microphone
  • MS Office Suite 2007 or 2010 preferred

Instructors are available at all times for scheduled classes and by email (response within 24 hours). Additionally, students can usually access instructors prior to class or just after class end.

Career Opportunities

  • Freight Forwarders Asst
  • Intn’l Marketing Conslt
  • Entrepreneur
  • Import/Export Broker Asst
  • Logistics Manager

Learning Objectives

Upon completion of Global Marketing Management, students will be able to:

  • Assess the impact of various economic, legal, cultural, geographical and political systems on domestic and international business
  • Conduct business in compliance with relevant national and international law, legislation, policies, and regulations
  • Apply computer skills and knowledge to support business functions
  • Apply the importing and exporting functions used in business in the context of domestic and international trade
  • Collect, process, and interpret data used to support business
  • Adapt business concepts and processes from diverse populations and using culturally appropriate methods
  • Assess the contribution of individual and team assignments involving diverse memberships
  • Develop international marketing, financial and human resource strategies
  • Apply financial knowledge and skills to the business operations
  • Develop strategies to utilize domestic and foreign government programs, policies, and agencies to facilitate international trade
  • Discuss the business advantages of multilingualism in regards to doing business in a global environment

Methods of Evaluation
Methods of evaluation vary amongst the courses in the program. Please see the individual course outlines on how students are evaluated for each course.

Why Study At Sprott Shaw?  

  • Lifetime access to dedicated Employment Services Specialists (ESS) who can help you with resume and cover letter writing, interview skills, and the overall job search after graduation 
  • Lifetime tuition-free access to course refreshers if you ever need to retrain and update your skills  
  • Practicum opportunities with recognized organizations across BC  
  • Multiple start dates so you can start your education when you want to without the wait  
  • Career and professional development success courses to help create a career development marketing plan, learn the cardinal rules of professionalism, and identify the target markets and employment resources in the counselling field  
  • Preparation and orientation courses to teach you how to find credible research, write papers, create proper citation formats including APA, and study effectively for exams  
  • All-inclusive program costs where what you see is what you pay. Our costs include registration fees, assessment fees, tuition, textbooks, supplies, course materials, uniforms, certificates, graduation fees, practicum fees, and much more 
  • Grant and scholarship opportunities are available to help you save on tuition. Up to $4000 in scholarships and grants are open to recent high school graduates, Sprott Shaw alumni, military veterans, and more! Click here to browse our full list of grants and scholarships.

Where Are Sprott Shaw Graduates Working? 

Our Business, Marketing, and Cybersecurity graduates can be found working throughout the province. Graduates of our business & marketing programs can be found working for a diverse range of businesses from law and real estate offices to positions with the Government of Canada and Canada Post. 

Click below to learn more about where our graduates are currently working. Please note that these lists do not cover every single business that has hired a Sprott Shaw graduate, but they do provide a good representation of the sort of industries that Sprott Shaw graduates are working in. 

Program Details

Admission Requirements
Applicants must meet all of the pre-requisites listed below, meet their financial obligations to the college at registration, and acknowledge their understanding of SSC’s policies and procedures provided in the Student Handbook, prior to starting classes.
Note: Students are provided with a detailed list of books, e-resources, workshop/lab supplies, and lab/tool kits that are included in the program’s fees and will have the opportunity to opt in or out of purchasing from Sprott Shaw College or any other specific source any of these items at the time of registration.

Admission Interviews

  • Applicants must successfully complete the admissions interview

Math Requirements

  • Applicants must successfully complete the Math Entrance Assessment with a minimum score of 20/40
  • Domestic students that can provide a Canadian transcript showing completion of Math 10, 11, or 12 or equivalent; Post Secondary Math; with a passing grade of ‘C’ will be exempt from having to write the Math Entrance Assessment. The equivalent credential must be evaluated and verified.
  • International students that can provide a Canadian transcript showing completion of Math 10, 11, or 12 or equivalent; Post Secondary Math; with a passing grade of ‘C’ will be exempt from having to write the Math Entrance Assessment. The equivalent credential must be evaluated and verified.

Education Level (one of the following)

  • Grade 12 or equivalent (GED, Adult Basic Education) with evidence of a ‘true certified copy’ or original transcript
  • Mature student status (age 19 and one year out of high school)

Language Proficiency Policy: 

All programs at Sprott Shaw College (SSC) are conducted in English, making proficiency in the English language a requirement for enrollment.

The required proficiency can be demonstrated through 1) completion of secondary or post-secondary education where English is the language of instruction and is also one of the country’s official languages, or 2) An approved English Language Assessment, 3) For mature (≥ 19 years) students who are facing barriers and cannot access their educational records or provide sufficient evidence of secondary or post-secondary education.

SSC programs that have a higher English language level, require additional years of secondary or post-secondary education where English is the language of instruction, or where language proficiency is to be otherwise demonstrated, are identified within the relevant program outlines.

For all other SSC programs, English language proficiency is demonstrated by:

1. Education

a) Secondary Education

Evidence of Successful Fulltime Secondary Education Completion*, where English is one of the principle languages of instruction:

i) Showing two (2) years, if all Grades successfully completed are 10, 11, or 12, or

ii) Showing three (3) years if the successful Grades are 8, 9, 10, 11, or 12, or

iii) Showing validation of both language of instruction and credential level is provided by WES, ICES or IQAS.

OR

b) Post- Secondary Education

Evidence of 2 years of Fulltime Post-Secondary Education Completion*, where English is one of the principle languages of instruction. Language development courses (i.e. ELL courses) cannot be included in this calculation.

*This may be demonstrated by providing a high school transcript, completion of a BC Adult Graduation program, or providing international education credentials recognized through WES, ICES, or IQAS.

Countries where English is the language of instruction: American Samoa, Anguilla, Antigua and Barbuda, Australia, Bahamas, Barbados, Belize, Bermuda, Botswana, British Virgin Islands, Canada, Cayman Islands, Dominica, Falkland Islands, Fiji, Gambia, Ghana, Gibraltar, Grenada, Guam, Guyana, Ireland, Jamaica, Kenya, Lesotho, Liberia, Malta, Mauritius, Montserrat, New Zealand, Nigeria, Saint Helena, Saint Lucia, Saint Kitts and Nevis, Saint Vincent and the Grenadines, Seychelles, Sierra Leone, Singapore, South Africa, Tanzania, Trinidad & Tobago, Turks and Caicos Islands, Uganda, United Kingdom, United States, United States Virgin Islands, Zambia, & Zimbabwe.

OR

2. Assessment

By achieving a recognized standardized language test/assessment.

Approved English language assessment options:

· IELTS. International English Language Testing System (IELTS) Academic: Minimum overall score of 5.5.

· TOEFL. Test of English as a Foreign Language IBT: Minimum overall score of 46

· CAEL. Canadian Academic English Language Assessment. Minimum overall score of 40

· CELPIP. Canadian English Language Proficiency Index Program: Listening 6, Speaking 6, Reading 5 and Writing 5.

· DET. Duolingo English Test: Minimum overall score of 95

· PTE. Pearson Test of English Academic: Minimum overall score of 43

· Cambridge English Qualifications: Minimum overall score of 160 or “C”

· Cambridge Linguaskill: Minimum overall B2 level

· LANGUAGECERT Academic: Minimum overall B2 level

· MET. The Michigan English Test: Minimum overall B2 level

· iTEP Academic: Minimum overall score of 3.5

· EIKEN: Minimum placement of Grade Pre-1

OR

3. Accuplacer

For mature (≥ 19 years) students who are facing barriers and cannot access their educational records or provide sufficient evidence of secondary or post-secondary education.

Applicant must be 19 years or older at the start of the program and a Canadian citizen or permanent resident and provides attestation that they have completed at least three years of full-time secondary or post-secondary instruction in English in a country where English is one of the principal languages (please refer to Countries where English is the language of instruction).

Accuplacer English Assessment (Next Generation) and achieves the following minimum scores required:

· Reading: 230

· Writing: 230

· WritePlacer: 4

 

Diploma Requirements:
  • 60% average upon successful completion of all courses, including courses given a complete

 

Students can expect to complete 1 – 3 hours of homework per day.

Contact Us Today!

Our advisors are happy to answer any questions.

Courses List

This 85 week Diploma program requires the student to complete the following courses.

  • Utilize most modules of Sage to record business transactions (order entry, inventory, AP, AR and payroll)
  • Produce reports including financial statements

  • This course focuses on the fundamental principles of accounting with full online courseware that includes the digital textbook and learning materials.

Feasibility of International Trade

  • Conduct thorough research and analysis to determine the viability of a prospective international initiative and its possible components
  • Assess organizational readiness for new international trade initiatives
  • Conduct cost-benefit analysis for importing and/or exporting potential products and services

International Market Entry Strategies

  • Select the most advantageous market entry strategy based on research and analysis of options and potential issues
  • Develop an international business plan, including key business strategies with metrics to monitor success
  • Develop, implement and monitor an organizational code of ethics/ conduct to support professionalism and organizational decision making in international trade activities

Products and Services for a Global Market

  • Consider design options and implement good development and testing processes in order to establish a competitive advantage when developing or adapting products for international target markets
  • Develop products for the international market based on customer specifications and regulations to maximize output and minimize costs and risks
  • Develop well-defined and/or customized service offerings to maximize the competitive advantage for the organization while addressing target market needs, as well as regulatory, legal and cultural requirements

Global Value Chain

  • Prepare and manage all necessary documentation for exporting and importing goods and services
  • Determine requirements and make arrangements for efficient and effective transportation of goods in a timely manner, ensuring compliance with regulatory requirements
  • Ensure preparation of goods for transportation in a manner that minimizes risk, maintains condition of the goods and complies with regulations

International Sales and Marketing

  • Adapt products and services for the specific international market being targeted
  • Promote the brand and its identified products and services to create demand in the designated market
  • Establish effective sales channels, pricing strategy and sales agreements within legal and regulatory requirements to minimize risks while ensuring benefits to all parties

International Trade Finance

  • Describe types of commercial, currency and other financial risks involved in international trade transactions and describe methods available to minimize them
  • Negotiate payment method as a part of the terms and conditions of a contract for an international venture
  • Describe bonds and types of guarantees and how banks and international financial institutions support international trade finance

  • This course provides students with an understanding of the fundamental features and functions of word processing, and a widely used word processing software application.
  • Students will learn how to create, edit, format, and manage documents efficiently using Word's powerful tools and capabilities. Topics covered include document creation and navigation, text formatting, paragraph and page layout, working with tables and graphics, document collaboration, and advanced features such as mail merge and templates.
  • By the end of the course, students will be equipped with the essential skills and proficiency needed to create professional-quality documents for various purposes, including reports, letters, resumes, and presentations.

  • This course equips students with fundamental skills and knowledge necessary to proficiently navigate and utilize spreadsheet applications.
  • Students will learn to create, edit, analyze, and visualize data using a wide array of features and functions. Topics covered include spreadsheet navigation, data entry and formatting, formula and function creation, data analysis and visualization, and spreadsheet management techniques. By the end of the course, students will be able to confidently manipulate and analyze data, create professional-grade spreadsheets.

This course is designed to provide a comprehensive study of how databases work and how to use the MS Access database program for business, course work, as well as personal use. The topics covered in this course broadly include MS Access Databases and Database Objects, Querying a Database, Maintaining a Database, Creating Reports and Forms, Multiple-Table Forms etc.

  • Learn effective study skills, time management, and goal setting.
  • Understand college policies, technology, and expectations.
  • Apply organization, writing, and citation techniques.
  • Develop self-care and stress-management strategies for success.

  • Research, prepare and deliver presentations
  • Apply proper use of grammar principles
  • Overview of processes of communication in the workplace
  • Use MS Office PowerPoint

  • Importance of written communication within the business environment
  • Memos, email, letters and reports

Strategies for Student Success:

  • Interview techniques
  • Create a Career Development Marketing Plan
  • Apply aspects of professionalism
  • Identify target markets and employment resources

  • Effective customer service and support
  • Problem-solving theory and applications

• 14-week practicum (minimum of 20 hours per week)

  • Analysis of job descriptions
  • Recruitment, orientation and training
  • Regulation and legislation

  • Strategic workplace management
  • Ethics, planning, job design, organization structure

  • Defining negotiation
  • Conflict diagnosis-systems approach
  • Developing negotiation strategies

  • Introduction to the legal system in Canada with a focus on how it affects business operations
  • Structure of the Canadian Legal System
  • Legislation governing consumer transactions
  • Case study approach

  • Differentiate between projects and operating activities
  • Develop project budgets
  • Identify and schedule project resources
  • Describe alternate project management techniques

  • Current marketing terminology
  • Strategic planning
  • Market research, sales, promotion and group dynamics

  • Integrated marketing strategies
  • Organizational planning procedures
  • Case studies

  • Sales presentations
  • Client relationships
  • Professionalism

  • Introduction to the basic elements of digital marketing, their meaning, use and importance

  • Learning how to choose the right social media platforms and how best to utilize the features offered by those platforms

  • Understand the fundamental components of internet infrastructure
  • Apply design principles which consider traditional and mobile devices when planning a website
  • Optimize a website design using effective layout techniques and SEO principles

  • Use blogging effectively as a marketing tool
  • Understand how display advertising fits into marketing strategies
  • Review techniques to enhance social media marketing to maximize exposure

Career Opportunities

Entrepreneur
Freight Forwarder
Import/Export Broker Assistant
International Marketing Consultant
Logistics Manager
* Global Marketing Management with Practicum was reviewed and approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills.
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