fbpx

Global Marketing Management with Practicum

Diploma Program

Total Program Hours:
1700 Hours
Full-Time Program Length:
85 Weeks
Includes holidays and professional days.
Delivery Methods:
  • In-Class Instruction
  • Distance Education / Online
  • Combined Delivery (Both In-Class and Distance)
Program content is subject to change.

Online and On-Campus Delivery Options may be available!

The Global Marketing Management program teaches a combination of basic business management skills together with the international skills of FITT along with a 14-week practicum that will open many doors for graduates looking to work on a global scale.

Sprott Shaw College has partnered with FITT to offer the FITTskills program. FITT (Forum for International Trade Training) is an international trade training and professional certification body.

This program includes the FITT skills program which focuses on the practical aspects of international business, including logistics, nation-by-nation marketing opportunities, trade finance, market entry strategies and international management techniques.

All FITT skills courses meet the standards of international business and trade training as prescribed by the International Association of Trade Training Organizations (IATTO).

Successful completion of all eight FITT skills courses provides the student with a FITT Diploma, accredited by IATTO and satisfies the educational requirement for the CITP (Certified International Trade Professional) designation.

Employment growth projections vary considerably between occupations. These variations will depend mainly on the prospects for economic growth in each industrial sector, but will also depend on each industry’s business structure and on the impact technology has on middle management functions in large organizations.

Managers are found throughout all industries and governments. There is a great variation not only in the work settings but also in the working conditions among these managerial groups.

Managers plan, organize, direct and control the activities of the branch or department for which they are responsible or the business they operate. They also develop and implement policies and systems for their branch or department.

FITTskills is a highly practical, hands-on series of courses that focus on the fundamental aspects of international business.

Students may register for these courses as part of the Global Marketing Management program.

Upon successful completion of each of the six (6) courses, students can elect to write an exam administered by the Forum for International Trade Training (FITT) in pursuit of an additional FITT Diploma in International Trade, which fulfills the educational requirement of the CITP designation.

Global Marketing Management Learning Objectives

Upon completion of Global Marketing Management, students will be able to:

  • Assess the impact of various economic, legal, cultural, geographical and political systems on domestic and international business
  • Conduct business in compliance with relevant national and international law, legislation, policies, and regulations
  • Apply computer skills and knowledge to support business functions
  • Apply the importing and exporting functions used in business in the context of domestic and international trade
  • Collect, process, and interpret data used to support business
  • Adapt business concepts and processes from diverse populations and using culturally appropriate methods
  • Assess the contribution of individual and team assignments involving diverse memberships
  • Develop international marketing, financial and human resource strategies
  • Apply financial knowledge and skills to the business operations
  • Develop strategies to utilize domestic and foreign government programs, policies, and agencies to facilitate international trade
  • Discuss the business advantages of multilingualism in regards to doing business in a global environment

Why Study At Sprott Shaw?  

  • Lifetime access to dedicated Employment Services Specialists (ESS) who can help you with resume and cover letter writing, interview skills, and the overall job search after graduation 
  • Lifetime tuition-free access to course refreshers if you ever need to retrain and update your skills  
  • Practicum opportunities with recognized organizations across BC  
  • Multiple start dates so you can start your education when you want to without the wait  
  • Career and professional development success courses to help create a career development marketing plan, learn the cardinal rules of professionalism, and identify the target markets and employment resources in the counselling field  
  • Preparation and orientation courses to teach you how to find credible research, write papers, create proper citation formats including APA, and study effectively for exams  
  • All-inclusive program costs where what you see is what you pay. Our costs include registration fees, assessment fees, tuition, textbooks, supplies, course materials, uniforms, certificates, graduation fees, practicum fees, and much more 
  • Grant and scholarship opportunities are available to help you save on tuition. Up to $4000 in scholarships and grants are open to recent high school graduates, Sprott Shaw alumni, military veterans, and more! Click here to browse our full list of grants and scholarships.

Where Are Sprott Shaw Graduates Working? 

Our Business, Marketing, and Cybersecurity graduates can be found working throughout the province. Graduates of our business & marketing programs can be found working for a diverse range of businesses from law and real estate offices to positions with the Government of Canada and Canada Post. 

Click below to learn more about where our graduates are currently working. Please note that these lists do not cover every single business that has hired a Sprott Shaw graduate, but they do provide a good representation of the sort of industries that Sprott Shaw graduates are working in. 

Related Business Programs

Admission Requirements:
  • Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals)
  • Applicants must successfully complete the admissions interview and entrance assessments with a minimum score of 20/40 in the English Assessment and a minimum score of 20/40 in the Math Assessment (with a minimum composite score of 42/80)
  • For more information on English Language requirements and equivalencies please click here
Domestic Students:
  • Domestic students that can provide a Canadian transcript showing completion of English 11 or 12 (or equivalent) with a passing grade of ‘C’, will be exempt from having to write the
    English Entrance Assessment
  • Domestic students that can provide a Canadian transcript showing completion of Math 10, 11 or 12 (or equivalent) with a passing grade of ‘C’, will be exempt from having to write the
    Math Entrance Assessment
International Students:
  • International students can meet the Math Entrance Assessment requirement by providing an equivalent to Canadian High School Math 10, 11 or 12 with a passing grade
    of ‘C’ will be exempt from having to write the Math Entrance Assessment. The equivalent credential must be evaluated and verified.
  • International students that can provide a Canadian transcript showing completion of English 11 or 12 (or equivalent) with a passing grade of ‘C’ will be exempt from having to write the English Entrance Assessment. The equivalent credential must be evaluated and verified.
  • International students can also meet the English requirement by demonstrating one of the following three options:
  • Sprott Shaw’s English Language Assessment, OR
  • Minimum IELTS Score 5.5 overall or iBT TOFEL Score of 70, OR
  • Completion of an ESL program from one of SSC’s partnered ESL schools
Diploma Requirements:
  • 60% average upon successful completion of all courses, including courses given a complete

Students can expect to complete 1 – 3 hours of homework per day.

 

* Global Marketing Management with Practicum was reviewed and approved by the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills.

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

Courses List

This 85 week Diploma program requires the student to complete the following courses.

  • Utilize most modules of Sage to record business transactions (order entry, inventory, AP, AR and payroll)
  • Produce reports including financial statements

  • MS Office Word Certification
  • MS Office Word editing, layout, templates, styles and
    sections, mail merge, tables, charts and desktop publishing

  • MS Office Excel Certification
  • Plan, edit and manage worksheets (formulas/functions)

  • MS Office Certification
  • Enter and maintain a database (filter, sort, create queries)

Feasibility of International Trade

  • Conduct thorough research and analysis to determine the viability of a prospective international initiative and its possible components
  • Assess organizational readiness for new international trade initiatives
  • Conduct cost-benefit analysis for importing and/or exporting potential products and services

International Market Entry Strategies

  • Select the most advantageous market entry strategy based on research and analysis of options and potential issues
  • Develop an international business plan, including key business strategies with metrics to monitor success
  • Develop, implement and monitor an organizational code of ethics/ conduct to support professionalism and organizational decision making in international trade activities

Products and Services for a Global Market

  • Consider design options and implement good development and testing processes in order to establish a competitive advantage when developing or adapting products for international target markets
  • Develop products for the international market based on customer specifications and regulations to maximize output and minimize costs and risks
  • Develop well-defined and/or customized service offerings to maximize the competitive advantage for the organization while addressing target market needs, as well as regulatory, legal and cultural requirements

Global Value Chain

  • Prepare and manage all necessary documentation for exporting and importing goods and services
  • Determine requirements and make arrangements for efficient and effective transportation of goods in a timely manner, ensuring compliance with regulatory requirements
  • Ensure preparation of goods for transportation in a manner that minimizes risk, maintains condition of the goods and complies with regulations

International Sales and Marketing

  • Adapt products and services for the specific international market being targeted
  • Promote the brand and its identified products and services to create demand in the designated market
  • Establish effective sales channels, pricing strategy and sales agreements within legal and regulatory requirements to minimize risks while ensuring benefits to all parties

International Trade Finance

  • Describe types of commercial, currency and other financial risks involved in international trade transactions and describe methods available to minimize them
  • Negotiate payment method as a part of the terms and conditions of a contract for an international venture
  • Describe bonds and types of guarantees and how banks and international financial institutions support international trade finance

  • Skills and strategies conducive to learning in a college atmosphere, orientation to the college environment, using technology, knowing college policies and procedures.
  • Time management, writing and using citations, study strategies, student budgeting, and wellness/self-care/stress management.
  • An orientation to the PCP program and the emergency medicine professions.
  • Prepare for upcoming studies, learning environments, and work experience placements throughout the program.

  • Research, prepare and deliver presentations
  • Apply proper use of grammar principles
  • Overview of processes of communication in the workplace
  • Use MS Office PowerPoint

  • Importance of written communication within the business environment
  • Memos, email, letters and reports

Strategies for Student Success:

  • Interview techniques
  • Create a Career Development Marketing Plan
  • Apply aspects of professionalism
  • Identify target markets and employment resources

  • Effective customer service and support
  • Problem-solving theory and applications

• 14-week practicum (minimum of 20 hours per week)

  • Analysis of job descriptions
  • Recruitment, orientation and training
  • Regulation and legislation

  • Strategic workplace management
  • Ethics, planning, job design, organization structure

  • Defining negotiation
  • Conflict diagnosis-systems approach
  • Developing negotiation strategies

  • Introduction to the legal system in Canada with a focus on how it affects business operations
  • Structure of the Canadian Legal System
  • Legislation governing consumer transactions
  • Case study approach

  • Differentiate between projects and operating activities
  • Develop project budgets
  • Identify and schedule project resources
  • Describe alternate project management techniques

  • Current marketing terminology
  • Strategic planning
  • Market research, sales, promotion and group dynamics

  • Integrated marketing strategies
  • Organizational planning procedures
  • Case studies

  • Sales presentations
  • Client relationships
  • Professionalism

  • Introduction to the basic elements of digital marketing, their meaning, use and importance

  • Learning how to choose the right social media platforms and how best to utilize the features offered by those platforms

  • Understand the fundamental components of internet infrastructure
  • Apply design principles which consider traditional and mobile devices when planning a website
  • Optimize a website design using effective layout techniques and SEO principles

  • Use blogging effectively as a marketing tool
  • Understand how display advertising fits into marketing strategies
  • Review techniques to enhance social media marketing to maximize exposure

  • This course focuses on the fundamental principles of accounting with full online courseware that includes the digital textbook and learning materials.

  • Effective problem solving and decision making
  • Leadership and managerial roles and skills

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

See All Success Stories
We'd love to connect with you to help you become a Sprott Shaw graduate. Visit a campus, request info or apply today.
Request Info Apply Now

Affiliations and Associations

Contact an Admissions Advisor for More Information Today!