Global Marketing Management with Practicum

Employment growth projections vary considerably between occupations. These variations will depend mainly on the prospects for economic growth in each industrial sector, but will also depend on each industry’s business structure and on the impact technology has on middle management functions in large organizations.

Managers are found throughout all industries and government. There is a great variation not only in the work settings but also in the working conditions among these managerial groups. Managers plan, organize, direct and control the activities of the branch or department for which they are responsible or the business they operate. They also develop and implement policies and systems for their branch or department.

This program includes FITT skills program which focuses on the practical aspects of international business, including logistics, nation-by-nation marketing opportunities, trade finance, market entry strategies and international management techniques. All FITT skills courses meet the standards of international business and trade training as prescribed by the International Association of Trade Training Organizations (IATTO). Successful completion of all eight FITT skills courses provides the student with a FITT Diploma, accredited by IATTO and satisfies the educational requirement for the CITP (Certified International Trade Professional) designation.

The combination of the basic management skills with the international skills of FITT and a 14-week practicum will open many global doors for the student.

Sprott Shaw College has partnered with FITT to offer the FITTskills program. FITT (Forum for International Trade Training) is an international trade training and professional certification body.

FITTskills is a highly practical, hands-on series of courses that focus on the fundamental aspects of international business. Students may register for these courses as part of our Global Marketing Management programs. Upon successful completion of each of the six (6) courses, students can elect to write an exam administered by the Forum for International Trade Training (FITT) in pursuit of an additional FITT Diploma in International Trade, which fulfills the educational requirement of the CITP designation.

Learning Objectives

Upon completion of the program, students will be able to:

  • Assess the impact of various economic, legal, cultural, geographical and political systems on domestic and international business
  • Conduct business in compliance with relevant national and international law, legislation, policies, and regulations
  • Apply computer skills and knowledge to support business functions
  • Apply the importing and exporting functions used in business in the context of domestic and international trade
  • Collect, process, and interpret data used to support business
  • Adapt business concepts and processes from diverse populations and using culturally appropriate methods
  • Assess the contribution of individual and team assignments involving diverse memberships
  • Develop international marketing, financial and human resource strategies
  • Apply financial knowledge and skills to the business operations
  • Develop strategies to utilize domestic and foreign government programs, policies, and agencies to facilitate international trade
  • Discuss the business advantages of multilingualism in regards to doing business in a global environment

Diploma Program

Total Program Hours:
1700 Hours
Full-Time Program Length:
85 Weeks
(Includes holidays and professional days)
Program content is subject to change.

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

Admission Requirements:
  • Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals)
  • Applicants must successfully complete the admissions interview and entrance assessments with a minimum score of 20/40 in the English Assessment and a minimum score of 20/40 in the Math Assessment (with a minimum composite score of 42/80)
Domestic Students:
  • Domestic students that can provide a Canadian transcript showing completion of English 11 or 12 (or equivalent) with a passing grade of ‘C’, will be exempt from having to write the
    English Entrance Assessment
  • Domestic students that can provide a Canadian transcript showing completion of Math 10, 11 or 12 (or equivalent) with a passing grade of ‘C’, will be exempt from having to write the
    Math Entrance Assessment
International Students:
  • International students can meet the Math Entrance Assessment requirement by providing an equivalent to Canadian High School Math 10, 11 or 12 with a passing grade
    of ‘C’. The credential must be evaluated and verified.
  • International students can meet the English requirement by completing or demonstrating one of the following three options:
    • Sprott Shaw’s English Language Assessment, OR
    • Minimum IELTS Score 5.5 overall or iBT TOFEL Score of 70, OR
    • Completion of an ESL program from one of SSC’s
      partnered ESL schools
Diploma Requirements:
  • 60% average upon successful completion of all courses, including courses given a complete
Additional Notes:

The CITP designation is earned by obtaining the FITT diploma and meeting standards and requirements set by FITT. These requirements are:

  • Complete the educational requirement by achieving the FITT diploma;
  • Complete or prove a minimum of one year, full-time, international trade work experience;
  • Agree to the Standards of Ethical Conduct;
  • Pay the annual dues and maintain the membership in good
    standing; and
  • Engage in ongoing professional development.

For more information please visit www.fitt.ca or contact info@fitt.ca

Access to Technology:

This program will be delivered online in both synchronous and asynchronous formats. It is therefore important that you have access to a computer and working environment with the
following characteristics:

  • Recommended hardware – Dual-core 2.64 GHz processor with 2 GB RAM
  • Microsoft 7 or Vista operating system
  • High-speed internet connection – cable or ADSL
  • Web camera/High Definition video camera – MS Lifecam series, Logitech C500 or 900 series
  • Headset with microphone
  • MS Office Suite 2007 or 2010 preferred
  • Instructors are available at all times for scheduled classes and by email (response within 24 hours).

Additionally, students can usually access instructors prior to class or just after the class ends.

* Global Marketing Management with Practicum was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.

Students can expect to complete one to three hours of homework per day.

Diploma Program

Total Program Hours:
1700 Hours
Full-Time Program Length:
85 Weeks
(Includes holidays and professional days)
Program content is subject to change.

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

Courses List

This 85 week Diploma program requires the student to complete the following courses.

  • Theory & practice of double-entry bookkeeping
  • Complete the Accounting Cycle to closing (GL, AP, AR, Payroll, Year End)
  • Prepare Financial and Business Reports

  • Utilize most modules of Sage 50 to record business transactions (order entry, inventory, AP, AR and payroll)
  • Produce reports including financial statements

  • MS Office Certification
  • MS Office Word editing, layout, templates, styles and
    sections, mail merge, tables, charts and desktop publishing

  • MS Office Certification
  • Plan, edit and manage worksheets (formulas/functions)

  • MS Office Certification
  • Enter and maintain a database (filter, sort, create queries)

Feasibility of International Trade

  • Conduct thorough research and analysis to determine the viability of a prospective international initiative and its possible components
  • Assess organizational readiness for new international trade initiatives
  • Conduct cost-benefit analysis for importing and/or exporting potential products and services

International Market Entry Strategies

  • Select the most advantageous market entry strategy based on research and analysis of options and potential issues
  • Develop an international business plan, including key business strategies with metrics to monitor success
  • Develop, implement and monitor an organizational code of ethics/ conduct to support professionalism and organizational decision making in international trade activities

Products and Services for a Global Market

  • Consider design options and implement good development and testing processes in order to establish a competitive advantage when developing or adapting products for international target markets
  • Develop products for the international market based on customer specifications and regulations to maximize output and minimize costs and risks
  • Develop well-defined and/or customized service offerings to maximize the competitive advantage for the organization while addressing target market needs, as well as regulatory, legal and cultural requirements

Global Value Chain

  • Prepare and manage all necessary documentation for exporting and importing goods and services
  • Determine requirements and make arrangements for efficient and effective transportation of goods in a timely manner, ensuring compliance with regulatory requirements
  • Ensure preparation of goods for transportation in a manner that minimizes risk, maintains condition of the goods and complies with regulations

International Sales and Marketing

  • Adapt products and services for the specific international market being targeted
  • Promote the brand and its identified products and services to create demand in the designated market
  • Establish effective sales channels, pricing strategy and sales agreements within legal and regulatory requirements to minimize risks while ensuring benefits to all parties

International Trade Finance

  • Describe types of commercial, currency and other financial risks involved in international trade transactions and describe methods available to minimize them
  • Negotiate payment method as a part of the terms and conditions of a contract for an international venture
  • Describe bonds and types of guarantees and how banks and international financial institutions support international trade finance

  • Computer basics/file management
  • Goal setting, note-taking, problem-solving, teamwork
  • Overview of policies & procedures
  • Demonstrate the ability to use MS Word and MS PowerPoint

  • Research, prepare and deliver presentations
  • Apply proper use of grammar principles
  • Overview of processes of communication in the workplace
  • Use MS Office PowerPoint

  • Importance of written communication within the
    business environment
  • Memos, email, letters and reports

  • Interview techniques
  • Create a Career Development Marketing Plan
  • Apply aspects of professionalism
  • Identify target markets and employment resources

  • Effective customer service and support
  • Problem-solving theory and applications

• 14-week practicum (minimum of 20 hours per week)

  • Analysis of job descriptions
  • Recruitment, orientation and training
  • Regulation and legislation

  • Strategic workplace management
  • Ethics, planning, job design, organization structure

  • Defining negotiation
  • Conflict diagnosis-systems approach
  • Developing negotiation strategies

  • Introduction to the legal system in Canada with a focus on how it affects business operations
  • Structure of the Canadian Legal System
  • Legislation governing consumer transactions
  • Case study approach

  • Differentiate between projects and operating activities
  • Develop project budgets
  • Identify and schedule project resources
  • Describe alternate project management techniques

  • Current marketing terminology
  • Strategic planning
  • Market research, sales, promotion and group dynamics

  • Integrated marketing strategies
  • Organizational planning procedures
  • Case studies

  • Sales presentations
  • Client relationships
  • Professionalism

  • Application of marketing principles in the context of
    social and other digital media
  • Focus on the measurement of Return-On-Investment
    (ROI) of any marketing decisions
  • Common purposes for digital marketing channels
  • Organization presence on social media sites

  • Various digital technologies such as blogs, microblogs,
    social networks, media sharing, email and bookmarking
  • Specific digital technologies used in the marketing process
  • Use of digital technologies for marketing purposes
  • Use of digital technologies within the strategic marketing
    plan of an organization

  • Fundamental components of internet infrastructure
  • Design principles which consider traditional and mobile devices when planning a website
  • Utilize HTML 5 and Cascading Style Sheets (CSS) to develop a web site
  • Register a domain

  • Describe the purpose of Search Engine Optimization (SEO) and Web Analytics
  • Describe five key elements of SEO
  • Describe and implement various web analytic tools
  • Optimize a website design using effective layout techniques and SEO Principles

Diploma Program

Total Program Hours:
1700 Hours
Full-Time Program Length:
85 Weeks
(Includes holidays and professional days)
Program content is subject to change.

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

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