Global Marketing Management with Practicum

• Utilize most modules of Sage to record business transactions (order entry, inventory, AP, AR and payroll)
• Produce reports including financial statements

• MS Office Word Certification
• MS Office Word editing, layout, templates, styles and
  sections, mail merge, tables, charts and desktop publishing

• MS Office Excel Certification
• Plan, edit and manage worksheets (formulas/functions)

• MS Office Certification
• Enter and maintain a database (filter, sort, create queries)

Feasibility of International Trade

• Conduct thorough research and analysis to determine the viability of a prospective international initiative and its possible components
• Assess organizational readiness for new international trade initiatives
• Conduct cost-benefit analysis for importing and/or exporting potential products and services

International Market Entry Strategies

• Select the most advantageous market entry strategy based on research and analysis of options and potential issues
• Develop an international business plan, including key business strategies with metrics to monitor success
• Develop, implement and monitor an organizational code of ethics/ conduct to support professionalism and organizational decision making in international trade activities

Products and Services for a Global Market

• Consider design options and implement good development and testing processes in order to establish a competitive advantage when developing or adapting products for international target markets
• Develop products for the international market based on customer specifications and regulations to maximize output and minimize costs and risks
• Develop well-defined and/or customized service offerings to maximize the competitive advantage for the organization while addressing target market needs, as well as regulatory, legal and cultural requirements

Global Value Chain

• Prepare and manage all necessary documentation for exporting and importing goods and services
• Determine requirements and make arrangements for efficient and effective transportation of goods in a timely manner, ensuring compliance with regulatory requirements
• Ensure preparation of goods for transportation in a manner that minimizes risk, maintains condition of the goods and complies with regulations

International Sales and Marketing

• Adapt products and services for the specific international market being targeted
• Promote the brand and its identified products and services to create demand in the designated market
• Establish effective sales channels, pricing strategy and sales agreements within legal and regulatory requirements to minimize risks while ensuring benefits to all parties

International Trade Finance

• Describe types of commercial, currency and other financial risks involved in international trade transactions and describe methods available to minimize them
• Negotiate payment method as a part of the terms and conditions of a contract for an international venture
• Describe bonds and types of guarantees and how banks and international financial institutions support international trade finance

• Skills and strategies conducive to learning in a college atmosphere, orientation to the college environment, using technology, knowing college policies and procedures.
• Time management, writing and using citations, study strategies, student budgeting, and wellness/self-care/stress management.
• An orientation to the PCP program and the emergency medicine professions.
• Prepare for upcoming studies, learning environments, and work experience placements throughout the program.

• Research, prepare and deliver presentations
• Apply proper use of grammar principles
• Overview of processes of communication in the workplace
• Use MS Office PowerPoint

• Importance of written communication within the business environment
• Memos, email, letters and reports

Strategies for Student Success:

• Interview techniques
• Create a Career Development Marketing Plan
• Apply aspects of professionalism
• Identify target markets and employment resources

• Effective customer service and support
• Problem-solving theory and applications

• 14-week practicum (minimum of 20 hours per week)

• Analysis of job descriptions
• Recruitment, orientation and training
• Regulation and legislation

• Strategic workplace management
• Ethics, planning, job design, organization structure

• Defining negotiation
• Conflict diagnosis-systems approach
• Developing negotiation strategies

• Introduction to the legal system in Canada with a focus on how it affects business operations
• Structure of the Canadian Legal System
• Legislation governing consumer transactions
• Case study approach

• Differentiate between projects and operating activities
• Develop project budgets
• Identify and schedule project resources
• Describe alternate project management techniques

• Current marketing terminology
• Strategic planning
• Market research, sales, promotion and group dynamics

• Integrated marketing strategies
• Organizational planning procedures
• Case studies

• Sales presentations
• Client relationships
• Professionalism

• Introduction to the basic elements of digital marketing, their meaning, use and importance

• Learning how to choose the right social media platforms and how best to utilize the features offered by those platforms

• Understand the fundamental components of internet infrastructure
• Apply design principles which consider traditional and mobile devices when planning a website
• Optimize a website design using effective layout techniques and SEO principles

• Use blogging effectively as a marketing tool
• Understand how display advertising fits into marketing strategies
• Review techniques to enhance social media marketing to maximize exposure

• This course focuses on the fundamental principles of accounting with full online courseware that includes the digital textbook and learning materials.

• Effective problem solving and decision making
• Leadership and managerial roles and skills