Business Administration Sales & Digital Marketing Program with Co-op

Business Administration Sales & Digital Marketing graduates can manage the marketing activities for a wide range of businesses and organizations and can also be employed by advertising, digital and public relations agencies.

Learning Objectives

  • Develop strategic marketing plans
  • Conduct primary and secondary market research
  • Manage various digital marketing channels such as social media
  • Evaluate return on investment for various marketing media
  • Use Search Engine Optimization and web analytics to improve profitability
  • Devise and execute effective sales presentations and negotiation strategies
  • Perform accounting activities and analyze financial statements
  • Productively use MS Office including Word and Excel
  • Communicate effectively using various communication channels

This program includes a Co-op placement. This placement enables the student to gain first hand paid experience in the chosen career field while enabling Instructional staff to observe the student in a practice situation. Please note successful completion of the Co-op is required for graduation.

Diploma Program

Total Program Hours:
1180 Hours
Full-Time Program Length:
59 Weeks
(Includes holidays and professional days)
Program content is subject to change.

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Career Opportunities

Business Development Officer
Convention Marketing
Digital Marketing Coordinator
Entrepreneur
International Marketing Consultant
Marketing Assistant
Marketing Coordinator
Promotions Assistant
Public Relations Liaison
Sales Professional
Self Employment
Social Media Assistant
Social Media Marketing
:
  • Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals)
  • Applicants must successfully complete the admissions interview and may be required to do an entrance assessment (with a minimum composite score of 42)

Note: English level assessment will be required for international students (with a minimum score of 20/40 in language).

  • 60% average upon successful completion of all courses, including courses given a complete
* Business Administration Sales & Digital Marketing Program with Co-op was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.

Students can expect to complete one to three hours of homework per day.

Courses List

This 59 week Diploma program requires the student to complete the following courses.

  • Theory & practice of double-entry bookkeeping
  • Complete the Accounting Cycle to closing (GL, AP, AR, Payroll, Year End)
  • Prepare Financial and Business Reports

  • MS Office Certification
  • MS Office Word editing, layout, templates, styles and
    sections, mail merge, tables, charts and desktop publishing

  • MS Office Certification
  • Plan, edit and manage worksheets (formulas/functions)

  • Mandatory schedule of alternating class sessions and work terms
  • Adherence to the program scheduling format is mandatory and is designed to provide the prospective candidate with valuable exposure to language usage in a work setting
  • The alternating classroom sessions allow the student to maximize the lessons taught within the curriculum

  • Computer basics/file management
  • Goal setting, note-taking, problem-solving, teamwork
  • Overview of policies and procedures
  • Demonstrate the ability to use MS Word and MS PowerPoint

  • Research, prepare and deliver presentations
  • Apply proper use of grammar principles
  • Overview of processes of communication in the workplace
  • Use MS Office PowerPoint

  • Importance of written communication within the
    business environment
  • Memos, email, letters and reports

  • Interview techniques
  • Create a Career Development Marketing Plan
  • Apply aspects of professionalism
  • Identify target markets and employment resources

  • Effective customer service and support
  • Problem-solving theory and applications

  • Defining negotiation
  • Conflict diagnosis-systems approach
  • Developing negotiation strategies

  • Current marketing terminology
  • Strategic planning
  • Market research, sales, promotion and group dynamics

  • Integrated marketing strategies
  • Organizational planning procedures
  • Case studies

  • Sales presentations
  • Client relationships
  • Professionalism

  • Application of marketing principles in the context of
    social and other digital media
  • Focus on the measurement of Return-On-Investment
    (ROI) of any marketing decisions
  • Common purposes for digital marketing channels
  • Organization presence on social media sites

  • Various digital technologies such as blogs, microblogs,
    social networks, media sharing, email and bookmarking
  • Specific digital technologies used in the marketing process
  • Use of digital technologies for marketing purposes
  • Use of digital technologies within the strategic marketing
    plan of an organization

  • Fundamental components of internet infrastructure
  • Design principles which consider traditional and mobile devices when planning a website
  • Utilize HTML 5 and Cascading Style Sheets (CSS) to develop a web site
  • Register a domain

  • Describe the purpose of Search Engine Optimization (SEO) and Web Analytics
  • Describe five key elements of SEO
  • Describe and implement various web analytic tools
  • Optimize a website design using effective layout techniques and SEO Principles
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