Business Administration Sales & Digital Marketing graduates can manage the marketing activities for a wide range of businesses and organizations and can also be employed by advertising, digital and public relations agencies.
Learning Objectives
Develop strategic marketing plans
Conduct primary and secondary market research
Manage various digital marketing channels such as social media
Evaluate return on investment for various marketing media
Use Search Engine Optimization and web analytics to improve profitability
Devise and execute effective sales presentations and negotiation strategies
Perform accounting activities and analyze financial statements
Productively use MS Office including Word and Excel
Communicate effectively using various communication channels
Diploma Program
Total Program Hours:
660 Hours
Full-Time Program Length:
33 Weeks
(Includes holidays and professional days) Program content is subject to change.
Contact an Admissions Advisor for More Information Today!
Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals)
Applicants must successfully complete the admissions interview and may be required to do an entrance assessment (with a minimum composite score of 42)
Note: English level assessment will be required for international students (with a minimum score of 20/40 in language).
Diploma Requirements:
60% average upon successful completion of all courses, including courses given a complete
University Transfer Programs
Through our pathway programs, students can complete a Business Administration: Sales and Digital Marketing diploma in the first year at Sprott Shaw College and pursue a Bachelor of Arts in Management at City University in Canada. Contact an advisor to learn more.
* Business Administration Sales & Digital Marketing Program was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.
Students can expect to complete one to three hours of homework per day.
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In 1964 , Majorie came to the Victoria campus of what was then “Sprott-Shaw School of Commerce” straight out of...
“I had researched a few different schools and
there are lots of long waitlists. I wanted to be able to go back to school
right now, and Sprott Shaw was able to get me to go back to school as soon as I
applied.”
“When I first came to Sprott Shaw, I was inspired because the classrooms were small and focused on individualized learning [which is] what I needed. I knew that I was making the right decision. Now, my life is different. Now, I smile more.”
“Sprott Shaw was amazing with being flexible in terms of start date and class hours. The afternoon worked for me so they were willing to send me to a different campus if I needed a different schedule for a certain class so it’s a really personalized experience.”
“Coming to Sprott Shaw was such a great experience and all the teachers are absolutely incredible. Sprott Shaw has completely changed my life for the better.”
“Having my kids with autism proved to me that I could do this for other kids. The instructors [at Sprott Shaw College] were positive, there was a lot of classroom engagement. It made it a fun place to learn. So all in all, it was just a positive experience.”
“It was easy and quick to get in to make an appointment with the advisor and she was really helpful throughout the process. She explained to me step-by-step what I need to do, so it was nice to have that support.”
