Business Administration Sales & Digital Marketing graduates can manage the marketing activities for a wide range of businesses and organizations and can also be employed by advertising, digital and public relations agencies.
Develop strategic marketing plans
Conduct primary and secondary market research
Manage various digital marketing channels such as social media
Evaluate return on investment for various marketing media
Use Search Engine Optimization and web analytics to improve profitability
Devise and execute effective sales presentations and negotiation strategies
Perform accounting activities and analyze financial statements
Productively use MS Office including Word and Excel
Communicate effectively using various communication channels
Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals)
Applicants must successfully complete the admissions interview and may be required to do an entrance assessment (with a minimum composite score of 42)
Note: English level assessment will be required for international students (with a minimum score of 20/40 in language).
60% average upon successful completion of all courses, including courses given a complete
University Transfer Programs
Through our pathway programs, students can complete a Business Administration: Sales and Digital Marketing diploma in the first year at Sprott Shaw College and pursue a Bachelor of Arts in Management at City University in Canada. Contact an advisor to learn more.
* Business Administration Sales & Digital Marketing Program was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.
Students can expect to complete one to three hours of homework per day.
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