Business Administration Sales & Digital Marketing diploma graduates can manage the marketing activities for a wide range of businesses and organizations and can also be employed by advertising, digital and public relations agencies.
Learning Objectives
Develop strategic marketing plans
Conduct primary and secondary market research
Manage various digital marketing channels such as social media
Evaluate return on investment for various marketing media
Use Search Engine Optimization and web analytics to improve profitability
Devise and execute effective sales presentations and negotiation strategies
Perform accounting activities and analyze financial statements
Productively use MS Office including Word and Excel
Communicate effectively using various communication channels
Why Study At Sprott Shaw?
Lifetime access to dedicated Employment Services Specialists (ESS) who can help you with resume and cover letter writing, interview skills, and the overall job search after graduation
Lifetime tuition-free access to course refreshers if you ever need to retrain and update your skills
Practicum opportunities with recognized organizations across BC
Multiple start dates so you can start your education when you want to without the wait
Career and professional development success courses to help create a career development marketing plan, learn the cardinal rules of professionalism, and identify the target markets and employment resources in the counselling field
Preparation and orientation courses to teach you how to find credible research, write papers, create proper citation formats including APA, and study effectively for exams
All-inclusive program costs where what you see is what you pay. Our costs include registration fees, assessment fees, tuition, textbooks, supplies, course materials, uniforms, certificates, graduation fees, practicum fees, and much more
Sales & Digital Marketing DiplomaUniversity Transfer Program
The Administration Sales & Digital Marketing diploma is part of Sprott Shaw’s university transfer initiative for anyone looking to continue their education and pursue a bachelor’s degree.
Gaining professional skills and experience from our programs before moving on to complete a full degree is a great way to enjoy the focused, hands-on benefits that Sprott Shaw College offers.
This program qualifies for our University Pathway Programs with the institutions listed below. Click on the images for more details!
Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals)
Applicants must successfully complete the admissions interview and may be required to do an entrance assessment (with a minimum composite score of 42)
Note: English level assessment will be required for international students (with a minimum score of 20/40 in language).
Diploma Requirements:
60% average upon successful completion of all courses, including courses given a complete
University Transfer Programs
Through our pathway programs, students can complete a Business Administration: Sales and Digital Marketing diploma in the first year at Sprott Shaw College and pursue a Bachelor of Arts in Management at City University in Canada. Contact an advisor to learn more.
* Business Administration Sales & Digital Marketing Program was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.
Students can expect to complete one to three hours of homework per day.
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