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Digital Marketing Management

Diploma Program

Total Program Hours:
660 Hours
Full-Time Program Length:
33 Weeks
Includes holidays and professional days.
Delivery Methods:
  • In-Class Instruction
  • Distance Education / Online
  • Combined Delivery (Both In-Class and Distance)
Program content is subject to change.

Online and On-Campus Delivery Options may be available!

Digital Marketing Management graduates can manage the marketing activities for a wide range of businesses and organizations and can also be employed by advertising, digital and public relations agencies.

Digital Marketing Management Learning Objectives

  • Develop strategic marketing plans
  • Conduct primary and secondary market research
  • Manage various digital marketing channels such as social media
  • Evaluate return on investment for various marketing media
  • Use Search Engine Optimization and web analytics to improve profitability
  • Devise and execute effective sales presentations and negotiation strategies
  • Perform accounting activities and analyze financial statements
  • Productively use MS Office including Word and Excel
  • Communicate effectively using various communication channels

Why Study at Sprott Shaw? 

  • Lifetime access to dedicated Employment Services Specialists (ESS) who can help you with resume and cover letter writing, interview skills, and the overall job search after graduation 
  • Lifetime tuition-free access to course refreshers if you ever need to retrain and update your skills 
  • Practicum opportunities with recognized organizations across BC
  • Multiple start dates so you can start your education when you want to without the wait 
  • Career and professional development success courses to help create a career development marketing plan, learn the cardinal rules of professionalism, and identify the target markets and employment resources in the counselling field 
  • Preparation and orientation courses to teach you how to find credible research, write papers, create proper citation formats including APA, and study effectively for exams 
  • All-inclusive program costs where what you see is what you pay. Our costs include registration fees, assessment fees, tuition, textbooks, supplies, course materials, uniforms, certificates, graduation fees, practicum fees, and much more 
  • Grant and scholarship opportunities are available to help you save on tuition. Up to $4000 in scholarships and grants are open to recent high school graduates, Sprott Shaw alumni, military veterans, and more! Click here to browse our full list of grants and scholarships.

Where Are Sprott Shaw Graduates Working? 

Our Business, Marketing, and Cybersecurity graduates can be found working throughout the province. Graduates of our business & marketing programs can be found working for a diverse range of businesses from law and real estate offices to positions with the Government of Canada and Canada Post. 

Click below to learn more about where our graduates are currently working. Please note that these lists do not cover every single business that has hired a Sprott Shaw graduate, but they do provide a good representation of the sort of industries that Sprott Shaw graduates are working in. 

Success Story

  • “Sprott Shaw College was a great experience. I chose Sprott Shaw after researching programs elsewhere and found their program to be 6 months as opposed to 2+ years at other colleges.” – Amanda W.

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

Career Opportunities

Accounting Assistant
Convention Marketing
Digital Marketing Coordinator
Marketing Coordinator
Promotions Assistant
Public Relations Liaison
Sales Professional
Social Media Assistant
Social Media Marketing
Prior to Acceptance:
  • Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals).
  • Applicants must successfully complete the admissions interview and entrance assessments with a minimum score of 20/40 in the English Assessment and a minimum score of 20/40 in the Math Assessment (with a minimum composite score of 42/80).
  • For more information on English Language requirements and equivalencies please click here.

Domestic Students:

  • Domestic students that can provide a Canadian transcript showing completion of English 11 or 12 (or equivalent) with a passing grade of ‘C’, will be exempt from having to write the English Entrance Assessment.
  • Domestic students that can provide a Canadian transcript showing completion of Math 10, 11 or 12 (or equivalent) with a passing grade of ‘C’, will be exempt from having to write the Math Entrance Assessment.

International Students:

  • International students that can provide a Canadian transcript showing completion of Math 10, 11 or 12 (or equivalent) with a passing grade of ‘C’ will be exempt from having to write the Math Entrance Assessment. The equivalent credential must be evaluated and verified.
  • International students that can provide a Canadian transcript showing completion of English 11 or 12 (or equivalent) with a passing grade of ‘C’ will be exempt from having to write the English Entrance Assessment. The equivalent credential must
    be evaluated and verified.
  • International students can also meet the English requirement by demonstrating one of the following three options: Sprott Shaw’s English Language Assessment, OR Minimum IELTS Score 5.5 overall or iBT TOFEL Score of 70, OR Completion of an ESL program from one of SSC’s partnered ESL schools.
Diploma Requirements:
  • 60% average upon successful completion of all courses, including courses given a complete.

Students can expect to complete 1 – 3 hours of homework per day.

* Digital Marketing Management was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills.

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

Courses List

This 33 week Diploma program requires the student to complete the following courses.

  • MS Office Word Certification
  • MS Office Word editing, layout, templates, styles and
    sections, mail merge, tables, charts and desktop publishing

  • MS Office Excel Certification
  • Plan, edit and manage worksheets (formulas/functions)

  • Research, prepare and deliver presentations
  • Apply proper use of grammar principles
  • Overview of processes of communication in the workplace
  • Use MS Office PowerPoint

  • Importance of written communication within the business environment
  • Memos, email, letters and reports

Strategies for Student Success:

  • Interview techniques
  • Create a Career Development Marketing Plan
  • Apply aspects of professionalism
  • Identify target markets and employment resources

  • Effective customer service and support
  • Problem-solving theory and applications

  • Defining negotiation
  • Conflict diagnosis-systems approach
  • Developing negotiation strategies

  • Current marketing terminology
  • Strategic planning
  • Market research, sales, promotion and group dynamics

  • Integrated marketing strategies
  • Organizational planning procedures
  • Case studies

  • Sales presentations
  • Client relationships
  • Professionalism

  • Introduction to the basic elements of digital marketing, their meaning, use and importance

  • Learning how to choose the right social media platforms and how best to utilize the features offered by those platforms

  • Understand the fundamental components of internet infrastructure
  • Apply design principles which consider traditional and mobile devices when planning a website
  • Optimize a website design using effective layout techniques and SEO principles

  • Use blogging effectively as a marketing tool
  • Understand how display advertising fits into marketing strategies
  • Review techniques to enhance social media marketing to maximize exposure

  • Skills and strategies conducive to learning in a college atmosphere, orientation to the college environment, using technology, knowing college policies and procedures.
  • Time management, writing and using citations, study strategies, student budgeting, and wellness/self-care/stress management.
  • An orientation to the PCP program and the emergency medicine professions.
  • Prepare for upcoming studies, learning environments, and work experience placements throughout the program.

  • This course focuses on the fundamental principles of accounting with full online courseware that includes the digital textbook and learning materials.

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

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Affiliations and Associations

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