#SprottShawAtHome - WebEx Information and FAQ for Students
tagline
REQUEST INFO CONTACT US SEARCH Students
Toggle navigation
Faculties / Business /

Business Administration Sales & Digital Marketing Program

Start learning from home today with Summer classes!

We know it’s a challenging time, but you don’t have to put your life on hold. At Sprott Shaw, new and incoming students can register through our online admissions process and start learning online with many of our programs. Through remote “face-to-face” instructor-led classes, students can experience interactive learning in the comfort and safety of their own homes. Contact us to learn more. 

Business Administration Sales & Digital Marketing graduates can manage the marketing activities for a wide range of businesses and organizations and can also be employed by advertising, digital and public relations agencies.

Learning Objectives

  • Develop strategic marketing plans
  • Conduct primary and secondary market research
  • Manage various digital marketing channels such as social media
  • Evaluate return on investment for various marketing media
  • Use Search Engine Optimization and web analytics to improve profitability
  • Devise and execute effective sales presentations and negotiation strategies
  • Perform accounting activities and analyze financial statements
  • Productively use MS Office including Word and Excel
  • Communicate effectively using various communication channels

Diploma Program

Total Program Hours:
660 Hours
Full-Time Program Length:
33 Weeks
(Includes holidays and professional days)
Program content is subject to change.

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

CALL 1-855-622-3729
START A CHAT
CONTACT A LOCATION

Career Opportunities

Accounting Assistant
Digital Marketing Coordinator
Marketing Coordinator
Promotions Assistant
Public Relations Liaison
Sales Professional
Social Media Assistant
Social Media Marketing

:
  • Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals)
  • Applicants must successfully complete the admissions interview and may be required to do an entrance assessment (with a minimum composite score of 42)

Note: English level assessment will be required for international students (with a minimum score of 20/40 in language).

Diploma Requirements:
  • 60% average upon successful completion of all courses, including courses given a complete
University Transfer Programs

Through our pathway programs, students can complete a Business Administration: Sales and Digital Marketing diploma in the first year at Sprott Shaw College and pursue a Bachelor of Arts in Management at City University in Canada. Contact an advisor to learn more.

Learn more about our other Pathway Programs here.

Similar Programs

* Business Administration Sales & Digital Marketing Program was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.

Students can expect to complete one to three hours of homework per day.

Related Blog Post

Discover Sprott Shaw’s Innovative Business Programs

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

CALL 1-855-622-3729
START A CHAT
CONTACT A LOCATION

Courses List

This 33 week Diploma program requires the student to complete the following courses.

  • Theory & practice of double-entry bookkeeping
  • Complete the Accounting Cycle to closing (GL, AP, AR, Payroll, Year End)
  • Prepare Financial and Business Reports

  • MS Office Certification
  • MS Office Word editing, layout, templates, styles and
    sections, mail merge, tables, charts and desktop publishing

  • MS Office Certification
  • Plan, edit and manage worksheets (formulas/functions)

  • Computer basics/file management
  • Goal setting, note-taking, problem-solving, teamwork
  • Overview of policies and procedures
  • Demonstrate the ability to use MS Word and MS PowerPoint

  • Research, prepare and deliver presentations
  • Apply proper use of grammar principles
  • Overview of processes of communication in the workplace
  • Use MS Office PowerPoint

  • Importance of written communication within the
    business environment
  • Memos, email, letters and reports

  • Interview techniques
  • Create a Career Development Marketing Plan
  • Apply aspects of professionalism
  • Identify target markets and employment resources

  • Effective customer service and support
  • Problem-solving theory and applications

  • Defining negotiation
  • Conflict diagnosis-systems approach
  • Developing negotiation strategies

  • Current marketing terminology
  • Strategic planning
  • Market research, sales, promotion and group dynamics

  • Integrated marketing strategies
  • Organizational planning procedures
  • Case studies

  • Sales presentations
  • Client relationships
  • Professionalism

  • Application of marketing principles in the context of
    social and other digital media
  • Focus on the measurement of Return-On-Investment
    (ROI) of any marketing decisions
  • Common purposes for digital marketing channels
  • Organization presence on social media sites

  • Various digital technologies such as blogs, microblogs,
    social networks, media sharing, email and bookmarking
  • Specific digital technologies used in the marketing process
  • Use of digital technologies for marketing purposes
  • Use of digital technologies within the strategic marketing
    plan of an organization

  • Fundamental components of internet infrastructure
  • Design principles which consider traditional and mobile devices when planning a website
  • Utilize HTML 5 and Cascading Style Sheets (CSS) to develop a web site
  • Register a domain

  • Describe the purpose of Search Engine Optimization (SEO) and Web Analytics
  • Describe five key elements of SEO
  • Describe and implement various web analytic tools
  • Optimize a website design using effective layout techniques and SEO Principles

Related Blog Post

Discover Sprott Shaw’s Innovative Business Programs

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

CALL 1-855-622-3729
START A CHAT
CONTACT A LOCATION

“I had researched a few different schools and there are lots of long waitlists. I wanted to be able to go back to school right now, and Sprott Shaw was able to get me to go back to school as soon as I applied.”

Tor Erickson
My Video And My Story

“When I first came to Sprott Shaw, I was inspired because the classrooms were small and focused on individualized learning [which is] what I needed. I knew that I was making the right decision. Now, my life is different. Now, I smile more.”

Beatriz Lopez
My Video And My Story

“Sprott Shaw was amazing with being flexible in terms of start date and class hours. The afternoon worked for me so they were willing to send me to a different campus if I needed a different schedule for a certain class so it’s a really personalized experience.”

Danielle Karsen
My Video And My Story

“Coming to Sprott Shaw was such a great experience and all the teachers are absolutely incredible. Sprott Shaw has completely changed my life for the better.”

Hannah Renaud
My Video And My Story

“Having my kids with autism proved to me that I could do this for other kids. The instructors [at Sprott Shaw College] were positive, there was a lot of classroom engagement. It made it a fun place to learn. So all in all, it was just a positive experience.”

Derick Mummery
My Video And My Story

“It was easy and quick to get in to make an appointment with the advisor and she was really helpful throughout the process. She explained to me step-by-step what I need to do, so it was nice to have that support.”

Natasha Cameron
My Video And My Story
We'd love to connect with you to help you become a Sprott Shaw graduate. Visit a campus, request info or apply today.
Request Info Apply Now
Bookkeeping & Payroll
Business Administration – Payroll Accelerated Program
Business Administration – Payroll Program
Business Administration – Payroll Program with Practicum
Business Administration Bookkeeping Program
Business Administration Bookkeeping Program with Practicum
Accounting & Payroll Administrator with Practicum
Business
Business Administration Principles Accelerated Program
Business Administration Principles Program
Business Administration Principles Program with Co-op
Business Administration Principles Program with Practicum
Business Fundamentals Program
Business Fundamentals Program with Practicum
Business Communication Management Program
Business Communication Management and Hospitality Program with Co-op
Hospitality Industry Professional with Co-op
Hospitality Service with Co-op
Business Management
Business Administration Management Program
Business Administration Management with Practicum and Co-op
Business Administration Management Program with Co-op
Business Administration Management Program with Practicum
Advanced Business Management with Co-op
Global Marketing Management with Practicum
Post-Graduate Diploma – Global Business Management with Practicum
Harvard Online Programs
Business Administration Management with Co-op – HBSO CORe
Business Administration Management – HBSO CORe
Business Administration Management with Practicum – HBSO CORe
Global Marketing Management with Co-op – HBSO CORe
Post-Graduate Diploma – Global Business Management with Co-op – HSBO Core
International Trade
International Trade and Business Management Program
International Trade and Business Management Program with Practicum
International Trade Program
International Trade Program with Practicum
Post-Graduate
Post-Graduate Diploma – Global Business Management with Practicum
Post-Graduate (Business)
Post-Graduate Diploma – Global Business Management
Post-Graduate Diploma – Global Business Management with Co-op
Post-Graduate Diploma – Global Business Management with Practicum
Sales & Marketing
Business Administration Sales & Digital Marketing Program
Business Administration Sales & Digital Marketing Program with Co-op
Business Administration Sales & Digital Marketing with Practicum
Global Marketing Management Program with Co-op
Sales & Digital Marketing
Advanced Customer Service Professional with Co-op
Tourism & Hospitality Management
Hospitality Management 1 Program with Co-op
Hospitality Management 1 with Practicum
Hospitality Management 2 Program with Co-op
Hospitality Management 2 with Practicum
Tourism & Hospitality Management Program
Tourism & Hospitality Management Program with Co-op
Tourism / Hospitality Management & Business Administration Principles Accelerated Program with Co-op
Tourism / Hospitality Management & Business Administration Principles Accelerated
Tourism / Hospitality Management with Practicum
Hospitality Industry Professional with Co-op
Hospitality Management with Co-op
Hospitality Operations with Co-op
Hospitality Service with Co-op

Contact a Admissions Advisor for More Information Today!

Request Info
Contact Centre