Global Marketing Management Program with Co-op

The students of this program benefit from the partnership with the Forum for International Trade Training (FITT).  FITT focuses on the practical aspects of international business, including logistics, nation-by-nation marketing opportunities, trade finance, market entry strategies and international management techniques. All FITT skills courses meet the standards of international business and trade training as prescribed by the International Association of Trade Training Organizations (IATTO). Successful completion of all eight FITT skills courses provides the student with a FITT Diploma, accredited by IATTO and satisfies the educational requirement for the CITP (Certified International Trade Professional) designation*.

The international skills offered through the FITT courses in combination with the management content and the 32-week co-op experience make this a unique program that prepares the graduate for a career in global markets.

This program includes a Co-op placement. This placement enables the student to gain first hand paid experience in the chosen career field while enabling Instructional staff to observe the student in a practice situation. Please note successful completion of the Co-op is required for graduation

*The CITP designation is earned by obtaining the FITT diploma and meeting standards and requirements set by FITT. These requirements are:

  • Complete the educational requirement by achieving the FITT diploma;
  • Complete or prove a minimum of one year, full-time, international trade work experience;
  • Agree to the Standards of Ethical Conduct;
  • Pay the annual dues and maintain the membership in good standing; and
  • Engage in ongoing professional development.

For more information please visit www.fitt.ca or contact info@fitt.ca.

Learning Objectives

  • Assess the impact of various economic, legal, cultural, geographical and political systems on domestic and international business
  • Conduct business in compliance with relevant national and
  • international law, legislation, policies, and regulations
  • Apply computer skills and knowledge to support business functions
  • Apply the importing and exporting functions used in business in the context of domestic and international trade
  • Collect, process, and interpret data used to support business
  • Adapt business concepts and processes from diverse populations and using culturally appropriate methods
  • Assess the contribution of individual and team assignments involving diverse memberships
  • Develop international marketing, financial and human resource strategies
  • Apply financial knowledge and skills to the business operations
  • Develop strategies to utilize domestic and foreign government programs, policies, and agencies to facilitate international trade
  • Discuss the business advantages of multilingualism in regards to doing business in a global environment

Diploma Program

Total Program Hours:
2080 Hours
Full-Time Program Length:
104 Weeks
(Includes holidays and professional days)
Program content is subject to change.

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Career Opportunities

Account Manager
Business Development Officer
Corporations
Digital Marketing Coordinator
Freight Forwarder
Import/Export Broker Assistant
International Marketing Consultant
Marketing Coordinator
Office Manager
Project Manager
Purchasing Agent
Sales Professional
Self Employment
Social Media Marketing
Admission Requirements:
  • Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals)
  • Applicants must successfully complete the admissions interview and may be required to do an entrance assessment (with a minimum composite score of 42)

Note: English level assessment will be required for international students (with a minimum score of 20/40 in language).

Diploma Requirements:
  • 60% average upon successful completion of all courses, including courses given a complete
* Global Marketing Management Program with Co-op was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.

Students can expect to complete one to three hours of homework per day.

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Courses List

This 104 week Diploma program requires the student to complete the following courses.

  • Theory & practice of double-entry bookkeeping
  • Complete the Accounting Cycle to closing (GL, AP, AR, Payroll, Year End)
  • Prepare Financial and Business Reports

  • Utilize most modules of Sage 50 to record business transactions (order entry, inventory, AP, AR and payroll)
  • Produce reports including financial statements

  • MS Office Certification
  • MS Office Word editing, layout, templates, styles and
    sections, mail merge, tables, charts and desktop publishing

  • MS Office Certification
  • Plan, edit and manage worksheets (formulas/functions)

  • Fundamentals of international trade
  • Import/export negotiating process

  • Planning the research process
  • Data collection, analyzing the data

  • Defining strategic needs
  • Agents and distributors
  • Partnering agreements in international trade

  • Logistics management and the export process
  • Shipping, freight forwarders and insurance

  • Operating and managing the export process
  • International innovation, assets and risks

  • The principles of international marketing
  • Cultural, political, and legal implications

  • Trade finance risk analysis and management
  • Forms of financing, insurance and cash flow planning

  • Introduction to business law
  • Competition and anti-trust law
  • Agents and distributors

  • Mandatory schedule of alternating class sessions and work terms
  • Adherence to the program scheduling format is mandatory and is designed to provide the prospective candidate with valuable exposure to language usage in a work setting
  • The alternating classroom sessions allow the student to maximize the lessons taught within the curriculum.

  • Computer basics/file management
  • Goal setting, note-taking, problem-solving, teamwork
  • Overview of policies and procedures
  • Demonstrate the ability to use MS Word and MS PowerPoint

  • Research, prepare and deliver presentations
  • Apply proper use of grammar principles
  • Overview of processes of communication in the workplace
  • Use MS Office PowerPoint

  • Importance of written communication within the
    business environment
  • Memos, email, letters and reports

  • Interview techniques
  • Create a Career Development Marketing Plan
  • Apply aspects of professionalism
  • Identify target markets and employment resources

  • Effective customer service and support
  • Problem-solving theory and applications

  • Analysis of job descriptions
  • Recruitment, orientation and training
  • Regulation and legislation

  • Strategic workplace management
  • Ethics, planning, job design, organization structure

  • Effective problem solving and decision making
  • Leadership and managerial roles and skills

  • Defining negotiation
  • Conflict diagnosis-systems approach
  • Developing negotiation strategies

  • Introduction to the legal system in Canada with a focus on how it affects business operations
  • Structure of the Canadian Legal System
  • Legislation governing consumer transactions
  • Case study approach

  • Differentiate between projects and operating activities
  • Develop project budgets
  • Identify and schedule project resources
  • Describe alternate project management techniques

  • Current marketing terminology
  • Strategic planning
  • Market research, sales, promotion and group dynamics

  • Integrated marketing strategies
  • Organizational planning procedures
  • Case studies

  • Sales presentations
  • Client relationships
  • Professionalism

  • Application of marketing principles in the context of
    social and other digital media
  • Focus on the measurement of Return-On-Investment
    (ROI) of any marketing decisions
  • Common purposes for digital marketing channels
  • Organization presence on social media sites

  • Various digital technologies such as blogs, microblogs,
    social networks, media sharing, email and bookmarking
  • Specific digital technologies used in the marketing process
  • Use of digital technologies for marketing purposes
  • Use of digital technologies within the strategic marketing
    plan of an organization

  • Fundamental components of internet infrastructure
  • Design principles which consider traditional and mobile devices when planning a website
  • Utilize HTML 5 and Cascading Style Sheets (CSS) to develop a web site
  • Register a domain

  • Describe the purpose of Search Engine Optimization (SEO) and Web Analytics
  • Describe five key elements of SEO
  • Describe and implement various web analytic tools
  • Optimize a website design using effective layout techniques and SEO Principles

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