Digital Marketing Specialist Program

The Digital Marketing Specialist certificate program teaches students how to design and execute digital marketing strategies for a multitude of social channels. Learn the tactics needed to make content rise to the top of search engines, increase brand visibility, improve return-on-investment and master digital communication to drive revenues.

Digital Marketing Specialist Program Learning Objectives

The Sprott Shaw College Digital Marketing Specialist certificate program equips individuals to:

Develop strategic marketing plans
Conduct primary and secondary market research
Manage various digital marketing channels such as social media
Evaluate return on investment for various marketing media
Use Search Engine Optimization and web analytics to improve profitability
Devise and execute effective sales presentations and negotiation strategies
Productively use MS Office including Word and Excel
Communicate effectively using various communication channels

Why Study At Sprott Shaw?

Lifetime access to dedicated Employment Services Specialists (ESS) who can help you with resume and cover letter writing, interview skills, and the overall job search after graduation
Lifetime tuition-free access to course refreshers if you ever need to retrain and update your skills
Practicum opportunities with recognized organizations across BC

Multiple start dates so you can start your education when you want to without the wait
Career and professional development success courses to help create a career development marketing plan, learn the cardinal rules of professionalism, and identify the target markets and employment resources in the counselling field
Preparation and orientation courses to teach you how to find credible research, write papers, create proper citation formats including APA, and study effectively for exams
All-inclusive program costs where what you see is what you pay. Our costs include registration fees, assessment fees, tuition, textbooks, supplies, course materials, uniforms, certificates, graduation fees, practicum fees, and much more

Certificate Program

Total Program Hours:

340 Hours

Full-Time Program Length:

17 Weeks

(Includes holidays and professional days)
Program content is subject to change.

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Career Opportunities

Accounting Assistant

Convention Marketing

Digital Marketing Coordinator

Marketing Coordinator

Promotions Assistant

Public Relations Liaison

Sales Professional

Social Media Marketing

Abbotsford College Campus

Chilliwack College Campus

Vancouver College Campus

International Office

Kamloops College Campus

Kelowna College Campus

Maple Ridge College Campus

Nanaimo College Campus

New Westminster College Campus

Osoyoos College Campus

Downtown Vancouver College Campus

Penticton College Campus

Richmond College Campus

Vancouver – Seymour College Campus

Surrey College Campus

Victoria – Main Campus

Admission Requirements:

Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals).
Applicants must successfully complete the admissions interview and entrance assessments with a minimum score of 20/40 in the English Assessment and a minimum score of 20/40 in the Math Assessment (with a minimum composite score of 42/80).
For more information on English Language requirements and equivalencies please click here.

Domestic Students:

Domestic students that can provide a Canadian transcript showing completion of English 11 or 12 (or equivalent) with a passing grade of ‘C’, will be exempt from having to write the English Entrance Assessment.
Domestic students that can provide a Canadian transcript showing completion of Math 10, 11 or 12 (or equivalent) with a passing grade of ‘C’, will be exempt from having to write the Math Entrance Assessment.

International Students:

International students that can provide a Canadian transcript showing completion of Math 10, 11 or 12 (or equivalent) with a passing grade of ‘C’ will be exempt from having to write the Math Entrance Assessment. The equivalent credential must be evaluated and verified.
International students that can provide a Canadian transcript showing completion of English 11 or 12 (or equivalent) with a passing grade of ‘C’ will be exempt from having to write the English Entrance Assessment. The equivalent credential must be evaluated and verified.
International students can also meet the English requirement by demonstrating one of the following three options:
Sprott Shaw’s English Language Assessment, OR
Minimum IELTS Score 5.5 overall or iBT TOFEL Score of 70, OR
Completion of an ESL program from one of SSC’s partnered ESL schools.

Certificate Requirements:

60% average upon successful completion of all courses, including courses given a complete.
Qualifies for second diploma when done as an add-on to another program.

Students can expect to complete 1 – 3 hours of homework per day.

* Digital Marketing Specialist was reviewed and approved by the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills.