Sales & Digital Marketing

Learning Objectives

The Sprott Shaw College Business Administration Sales & Digital Marketing certificate program equips individuals to:

  • Develop strategic marketing plans
  • Conduct primary and secondary market research
  • Manage various digital marketing channels such as social media
  • Evaluate return on investment for various marketing media
  • Use Search Engine Optimization and web analytics to improve profitability
  • Devise and execute effective sales presentations and negotiation strategies
  • Productively use MS Office including Word and Excel
  • Communicate effectively using various communication channels

Certificate Program

Total Program Hours:
320 Hours
Full-Time Program Length:
16 Weeks
(Includes holidays and professional days)
Program content is subject to change.

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

Career Opportunities

Accounting Assistant
Convention Marketing
Digital Marketing Coordinator
Marketing Coordinator
Promotions Assistant
Public Relations Liaison
Sales Professional
Social Media Marketing
Admission Requirements:
  • Grade 12 / GED or mature student status (all transcripts must be “true certified copies” or originals)
  • Applicants must successfully complete the admissions interview and may be required to do an entrance assessment (with a minimum composite score of 42)

Note: English level assessment will be required for international students (with a minimum score of 20/40 in language). One year of clerical experience or graduation from a recognized clerical program (letter from employer or certificate/diploma).

Certificate Requirements:
  • 60% average upon successful completion of all courses, including courses given a complete
  • Qualifies for second diploma when done as an add-on to another program
* Sales & Digital Marketing was reviewed and approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.

Students can expect to complete one to three hours of homework per day.

Certificate Program

Total Program Hours:
320 Hours
Full-Time Program Length:
16 Weeks
(Includes holidays and professional days)
Program content is subject to change.

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

Courses List

This 16 week Certificate program requires the student to complete the following courses.

  • Defining negotiation
  • Conflict diagnosis-systems approach
  • Developing negotiation strategies

  • Current marketing terminology
  • Strategic planning
  • Market research, sales, promotion and group dynamics

  • Integrated marketing strategies
  • Organizational planning procedures
  • Case studies

  • Sales presentations
  • Client relationships
  • Professionalism

  • Introduction to the basic elements of digital marketing, their meaning, use and importance.

  • Understand the fundamental components of Internet Infrastructure
  • Apply design principles that consider traditional and mobile devices when planning a web site
  • Optimize a website design using effective layout techniques and SEO principles

  • Learning how to choose the right social media platforms and how to best utilize the features offered by those platforms is the primary focus of this course

  • Use blogging effectively as a marketing tool
  • Understand how display advertising fits into marketing strategies
  • Review techniques to enhance social media marketing to maximize exposure

Certificate Program

Total Program Hours:
320 Hours
Full-Time Program Length:
16 Weeks
(Includes holidays and professional days)
Program content is subject to change.

Contact an Admissions Advisor for More Information Today!

Contact Us Today!

Our advisors are happy to answer any questions.

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Contact a Career Advisor for More Information Today!