Business Administration Sales & Digital Marketing

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Business Administration Sales & Digital Marketing Program

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The Sprott Shaw College Business Administration Sales & Digital Marketing diploma program equips individuals to work in an exciting and innovative field. Graduates can not only manage the marketing activities for a wide range of businesses and organizations, but can also be employed by advertising, digital and public relations agencies.

Business Administration Sales & Digital Marketing graduates are able to:

Develop strategic marketing plans
Conduct primary and secondary market research
Manage various digital marketing channels such as social media
Evaluate return on investment for various marketing media
Use Search Engine Optimization and web analytics to improve profitability
Devise and execute effective sales presentations and negotiation strategies
Perform accounting activities and analyze financial statements
Productively use MS Office including Word and Excel
Communicate effectively using various communication channels

People planning to work in this competitive field require strong interpersonal, communication and organizational skills. Those who have developed skills in these areas will be better prepared to compete for jobs. With additional experience or training, progression to management positions is possible.

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Career Opportunities

Accounting Assistant
Digital Marketing Coordinator
Marketing Coordinator
Promotions Assistant
Public Relations Liaison
Sales Professional
Social Media Assistant
Social Media Marketing

Diploma Program

Total Program Hours: 660 Hours
Full-Time Program Length:33 Weeks
(Includes holidays and professional days) Program content is subject to change.

Admission Requirements

Prior to Acceptance: Grade 12 / GED or mature student status (all transcripts must be "true certified copies" or originals). Applicants must successfully complete the admissions interview and entrance assessments (with a minimum composite score of 42). Note: English level assessment will be required for International students (with a minimum score of 20/40 in language).

Diploma Requirements

60% average upon successful completion of all courses, including courses given a complete.

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Students can expect to complete one to three hours of homework per day.

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AC112Bookkeeping Fundamentals & Accounting Principles

Theory & practice of double-entry bookkeeping
Complete the Accounting Cycle to closing (GL, AP, AR, Payroll, Year End)
Prepare Financial and Business Reports

AD112MS Office Word

MS Office Certification
MS Office Word editing, layout, templates, styles and
sections, mail merge, tables, charts and desktop publishing

AD123MS Office Excel

MS Office Certification
Plan, edit and manage worksheets (formulas/functions)

GE002Strategies for Student Success (Comp/Inc)

Computer basics/file management
Goal setting, note-taking, problem solving, team work
Overview of policies and procedures
Demonstrate ability to use MS Word and MS PowerPoint

GE111Critical Skills in Communication

Research, prepare and deliver presentations
Apply proper use of grammar principles
Overview of processes of communication in the workplace
Use MS Office PowerPoint

GE112Business Writing

Importance of written communication within the
business environment
Memos, email, letters and reports

GE124Career and Professional Development

Interview techniques
Create a Career Development Marketing Plan
Apply aspects of professionalism
Identify target markets and employment resources

GE125Customer Service

Effective customer service and support
Problem-solving theory and applications

MG121Negotiation and Conflict Management

Defining negotiation
Conflict diagnosis-systems approach
Developing negotiation strategies

MK111Contemporary Marketing

Current marketing terminology
Strategic planning
Market research, sales, promotion and group dynamics

MK112Marketing Research and Planning

Integrated marketing strategies
Organizational planning procedures
Case studies

MK121Sales Strategies

Sales presentations
Client relationships
Professionalism

MK151Strategic Digital Marketing

Application of marketing principles in the context of
social and other digital media
Focus on the measurement of Return-On-Investment
(ROI) of any marketing decisions
Common purposes for digital marketing channels
Organization presence on social media sites

MK152Digital Marketing Technologies

Various digital technologies such as blogs, microblogs,
social networks, media sharing, email and book marking
Specific digital technologies used in the marketing process
Use of digital technologies for marketing purposes
Use of digital technologies within the strategic marketing
plan of an organization

MK153Introduction to Web Design

Fundamental components of Internet Infrastructure
Design principles which consider traditional and mobile devices when planning a web site
Utilize HTML 5 and Cascading Style Sheets to develop a web site
Register a domain

MK154Search Engine Optimization and Web Analytics

Describe the purpose of Search Engine Optimization (SEO) and Web Analytics
Describe five key elements of SEO
Describe and implement various web analytic tools
Optimize a website design using effective layout techniques and SEO Principles