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Business Administration Sales & Digital Marketing Program

Business Administration Sales & Digital Marketing Program

The Sprott Shaw College Business Administration Sales & Digital Marketing diploma program equips individuals to work in an exciting and innovative field. Graduates can not only manage the marketing activities for a wide range of businesses and organizations, but can also be employed by advertising, digital and public relations agencies.

Business Administration Sales & Digital Marketing graduates are able to:

  • Develop strategic marketing plans
  • Conduct primary and secondary market research
  • Manage various digital marketing channels such as social media
  • Evaluate return on investment for various marketing media
  • Use Search Engine Optimization and web analytics to improve profitability
  • Devise and execute effective sales presentations and negotiation strategies
  • Perform accounting activities and analyze financial statements
  • Productively use MS Office including Word and Excel
  • Communicate effectively using various communication channels

People planning to work in this competitive field require strong interpersonal, communication and organizational skills. Those who have developed skills in these areas will be better prepared to compete for jobs. With additional experience or training, progression to management positions is possible.

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Career Opportunities

  • Accounting Assistant
  • Digital Marketing Coordinator
  • Marketing Coordinator
  • Promotions Assistant
  • Public Relations Liaison
  • Sales Professional
  • Social Media Assistant
  • Social Media Marketing

Diploma Program

Total Program Hours: 660 Hours
Full-Time Program Length:33 Weeks
(Includes holidays and professional days) Program content is subject to change.

Admission Requirements

Prior to Acceptance: Grade 12 / GED or mature student status (all transcripts must be "true certified copies" or originals). Applicants must successfully complete the admissions interview and entrance assessments (with a minimum composite score of 42). Note: English level assessment will be required for International students (with a minimum score of 20/40 in language).

Diploma Requirements

60% average upon successful completion of all courses, including courses given a complete.

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Program Costs

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Students can expect to complete one to three hours of homework per day.

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The Sprott Shaw Advantage

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AC112Bookkeeping Fundamentals & Accounting Principles

  • Theory & practice of double-entry bookkeeping
  • Complete the Accounting Cycle to closing (GL, AP, AR, Payroll, Year End)
  • Prepare Financial and Business Reports

AD112MS Office Word

  • MS Office Certification
  • MS Office Word editing, layout, templates, styles and
    sections, mail merge, tables, charts and desktop publishing

AD123MS Office Excel

  • MS Office Certification
  • Plan, edit and manage worksheets (formulas/functions)

GE002Strategies for Student Success (Comp/Inc)

  • Computer basics/file management
  • Goal setting, note-taking, problem solving, team work
  • Overview of policies and procedures
  • Demonstrate ability to use MS Word and MS PowerPoint

GE111Critical Skills in Communication

  • Research, prepare and deliver presentations
  • Apply proper use of grammar principles
  • Overview of processes of communication in the workplace
  • Use MS Office PowerPoint

GE112Business Writing

  • Importance of written communication within the
    business environment
  • Memos, email, letters and reports

GE124Career and Professional Development

  • Interview techniques
  • Create a Career Development Marketing Plan
  • Apply aspects of professionalism
  • Identify target markets and employment resources

GE125Customer Service

  • Effective customer service and support
  • Problem-solving theory and applications

MG121Negotiation and Conflict Management

  • Defining negotiation
  • Conflict diagnosis-systems approach
  • Developing negotiation strategies

MK111Contemporary Marketing

  • Current marketing terminology
  • Strategic planning
  • Market research, sales, promotion and group dynamics

MK112Marketing Research and Planning

  • Integrated marketing strategies
  • Organizational planning procedures
  • Case studies

MK121Sales Strategies

  • Sales presentations
  • Client relationships
  • Professionalism

MK151Strategic Digital Marketing

  • Application of marketing principles in the context of
    social and other digital media
  • Focus on the measurement of Return-On-Investment
    (ROI) of any marketing decisions
  • Common purposes for digital marketing channels
  • Organization presence on social media sites

MK152Digital Marketing Technologies

  • Various digital technologies such as blogs, microblogs,
    social networks, media sharing, email and book marking
  • Specific digital technologies used in the marketing process
  • Use of digital technologies for marketing purposes
  • Use of digital technologies within the strategic marketing
    plan of an organization

MK153Introduction to Web Design

  • Fundamental components of Internet Infrastructure
  • Design principles which consider traditional and mobile devices when planning a web site
  • Utilize HTML 5 and Cascading Style Sheets to develop a web site
  • Register a domain

MK154Search Engine Optimization and Web Analytics

  • Describe the purpose of Search Engine Optimization (SEO) and Web Analytics
  • Describe five key elements of SEO
  • Describe and implement various web analytic tools
  • Optimize a website design using effective layout techniques and SEO Principles

Success stories from the Business Administration Sales & Digital Marketing Program:

Sprott Shaw helped set me up for the career I have today, in the industry I love.

Sprott Shaw College was a great experience. I chose Sprott Shaw after researching programs elsewhere and found their program to … Read More

The staff accomodated to my situation

Sprott Shaw College would like to Congratulate RBC on making the wise decision on hiring Nick J., a recent Advanced … Read More

I really enjoyed my time at Sprott Shaw College

I am a trained chef and had been working in the Hospitality Industry for 5 years but felt there was … Read More

I graduated on Friday and was hired on Wednesday

I would like to take this opportunity to thank my Career Advisor Phil Nealy for guiding me and helping me … Read More

They helped me kick-start my first business

How was the faculty? They make you feel like you belong. They are just excellent and the kind of support … Read More